Tesla experienced a significant decline in UK deliveries during February, contributing to an inconsistent European performance narrative. According to the Society of Motor Manufacturers and Traders, the electric vehicle manufacturer delivered 2,422 units in the UK last month, representing a 37% decrease compared to the 3,852 vehicles sold during the same period last year.
The drop stands in stark contrast to the overall UK automotive sector, which recorded a 7.2% increase to reach 90,100 units — marking the strongest February performance since 2004.
Tesla disputed the significance of these figures. A company representative emphasized that monthly registration data fails to accurately represent actual sales or customer orders, asserting that quarterly metrics provide a more reliable indicator given the logistics of vehicle shipments from manufacturing facilities to UK destinations.
Tesla, Inc., TSLA
Transport analytics firm New Automotive released alternative figures on Wednesday indicating Tesla UK deliveries reached approximately 2,208 vehicles in February. The variance between reports stems from different data collection methodologies and sources employed by each organization.
The continental European landscape presents an inconsistent pattern. February figures revealed Tesla registrations climbed 55% in France, 32% in Norway, and 74% in Spain. However, deliveries decreased 45% in the Netherlands and 18% in Denmark.
January data showed Tesla’s EU registrations falling 17% on a year-over-year basis.
Concurrently, BYD reported an 83% surge in UK deliveries for February according to SMMT statistics, although absolute volumes remained below Tesla’s figures. New Automotive’s data indicated a 40% increase for BYD, which also trailed Tesla in total unit sales.
BYD confronts its own challenges. The company’s worldwide vehicle sales plummeted 41% in February, extending a declining trend to six consecutive months. New energy vehicle sales decreased 9.5% on a month-over-month basis.
TSLA shares experienced a modest decline in early Thursday trading sessions following the release of these statistics.
Tesla’s Cybertruck deliveries fell 28% in 2025. The latest “most affordable” Cybertruck configuration commands a price significantly higher than CEO Elon Musk’s initial 2019 projections.
BofA analyst Alexander Perry designated Tesla as “the current leader in consumer autonomy,” highlighting the company’s robotaxi initiatives as a possible growth driver — though recent coverage has documented obstacles in that endeavor.
Wall Street’s consensus rating for TSLA stands at Hold, derived from 13 Buy ratings, 11 Hold ratings, and 7 Sell ratings from 31 analysts surveyed over the previous three months.
The mean TSLA price target registers at $399.25, suggesting approximately 2% downside potential from present trading levels.
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