Strategy (MSTR) Stock Jumps 3.7% Following Massive $1.28B Bitcoin Acquisition

Key Highlights

• During the week of March 2–8, 2026, Strategy acquired 17,994 bitcoin at a cost of $1.28 billion, paying an average of $70,946 per token.
• Total bitcoin reserves have reached 738,731 BTC, accumulated for $56.04 billion with an average acquisition cost of $75,862 per bitcoin.
• The purchase was financed through the sale of 6.33 million Class A common shares ($899.5M) and 3.78 million STRC preferred shares ($377.1M).
• Shares of MSTR traded 3.7% higher at $138.44 during morning sessions; Bitcoin prices increased approximately 5% to around $69,200.
• The firm’s bitcoin position now accounts for more than 3.4% of the cryptocurrency’s 21 million coin maximum supply.

Strategy has added another 17,994 bitcoin to its treasury, spending $1.28 billion during the period spanning March 2 through March 8, 2026. The acquisition was executed at an average cost of $70,946 per bitcoin, bringing the company’s aggregate holdings to 738,731 BTC.

According to documents submitted to the U.S. Securities and Exchange Commission, this latest transaction increases Strategy’s cumulative bitcoin investment to $56.04 billion. The firm’s average purchase price across all acquisitions stands at $75,862 per coin.

With Bitcoin trading in the $68,000–$69,000 range, the company’s entire bitcoin portfolio has an estimated market valuation of approximately $50 billion. While this represents an unrealized loss relative to the average cost basis, Strategy continues its aggressive accumulation strategy without hesitation.

Strategy’s bitcoin reserves now constitute over 3.4% of Bitcoin’s hard-capped supply of 21 million coins, cementing its position as the world’s largest corporate bitcoin holder by a substantial margin.

Strategy Inc, MSTR

Shares of MSTR advanced 3.7% to reach $138.44 during Monday’s morning trading session. Simultaneously, Bitcoin experienced gains of roughly 5%, pushing its price to approximately $69,200.

Financing Structure Behind the Acquisition

The $1.28 billion bitcoin purchase was entirely funded through equity issuance rather than existing cash reserves. Strategy utilized its at-the-market offering program to sell 6.33 million Class A common shares, yielding net proceeds of $899.5 million.

Additionally, the company issued 3.78 million shares of its Variable Rate Series A Perpetual Stretch Preferred Stock (ticker: STRC), generating $377.1 million. The combined proceeds from both offerings fully financed the bitcoin acquisition.

Strategy maintains approximately $6.71 billion in remaining capacity under its current ATM program for common stock. The company also has roughly $3.16 billion available in STRC preferred stock that can be issued.

The firm operates several preferred stock vehicles — including STRK, STRC, STRF, and STRD — providing access to billions of dollars in potential capital for continued bitcoin accumulation.

Strategy’s Ambitious “42/42” Capital Initiative

This recent acquisition aligns with Strategy’s comprehensive “42/42” capital plan, which targets raising $84 billion through a combination of equity offerings and convertible debt instruments by 2027. All proceeds are earmarked for additional bitcoin purchases.

Strategy recently modified its Omnibus Sales Agreement to authorize a second agent for executing securities transactions outside standard trading hours — specifically before 9:30 a.m. and after 4:00 p.m. Eastern Time. This enhancement provides the company with greater operational flexibility for capital raising activities.

Executive chairman Michael Saylor previewed the acquisition through social media channels prior to the formal regulatory filing. His announcement referenced the company’s bitcoin tracking system and proclaimed that “the second century begins.”

This statement alludes to Strategy surpassing 100 individual bitcoin purchase transactions since initiating its accumulation strategy in 2020. The latest acquisition represents another milestone in what has evolved into one of the most closely monitored corporate treasury strategies in financial markets.

In the preceding week, Strategy had acquired 3,015 bitcoin for $204.1 million at an average price of $67,700 per coin, which had elevated its holdings to 720,737 BTC before this latest transaction.

As of March 8, 2026, Strategy reported having $35.84 billion in aggregate securities available for issuance and sale under its ATM program framework.

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