The Global Equity Crowdfunding Alliance (GECA) announced the appointment of Jill Storey as Strategic Advisor for Australia to its Steering Committee, significantly strengthening the organization’s Asia-Pacific expertise and regulatory insight.
Jill brings over 25 years of global financial expertise spanning four continents, pioneering crowdfunding experience from the sector’s earliest days, and proven impact investing leadership at the intersection of finance, innovation, and climate solutions.
Institutional Finance Foundation Meets Entrepreneurial Innovation
As a former Partner with Andersen, KPMG, and Deloitte across the UK, Europe, Hong Kong, and Australia, Jill advised global financial institutions and multinationals in energy and resources sectors on complex cross-border tax strategy, risk management, and governance issues for global workforces.
In 2012, following the London Olympics, she founded a donation-based crowdfunding platform in the UK called Inspire a Star, designed to help children and young people realize their sporting dreams. After relocating to Australia, she acquired and developed ReadyFundGo, an Australian reward-based crowdfunding platform focused on social entrepreneurs, innovators, and startups.
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ASIC Regulatory Licensing Expertise
Jill worked closely with several Australian crowdfunding platforms during the early implementation of Australia’s regulated equity crowdfunding framework, supporting two platforms in obtaining ASIC crowd-sourced equity funding licenses – navigating one of the world’s most progressive regulatory environments for retail equity investment.
Her work across donation, reward, and equity-based crowdfunding models provides a comprehensive perspective on alternative finance evolution.
Governance and Policy Leadership
Since 2017, Jill has served as Non-Executive Board Member of the Crowdfunding Institute of Australia, contributing to industry development and dialogue around crowdfunding and emerging forms of digital finance. Her governance experience spans corporate organizations, not-for-profits, and early-stage ventures.
Impact Investing and Climate Finance
Currently serving as Ocean CO2 Removal Advisor to the World Ocean Council, Jill works across the global marine carbon dioxide removal ecosystem on commercialization, policy alignment, and measurement, reporting, and verification integrity – advancing high-integrity, ocean-based carbon removal solutions while maintaining rigorous standards for commercialization and governance.
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