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Jaris, a leading embedded finance platform for payment companies, announced the official launch of its merchant onboarding solution. This enterprise-grade suite is now live for major partners including Dart Bank (via WestTown Payments), JustiFi, and Aurora Payments, providing a frictionless path for merchants to access a full financial ecosystem.
In an industry where merchant acquisition is often slowed by fragmented systems, Jaris is redefining the standard. The solution allows merchants to enroll in multiple financial products through a single online application that can be completed in minutes.
“We are excited to offer a modern solution that simplifies how banks, processors, and platforms interact with merchants,” said Chris Aristides, Founder and CEO of Jaris. “By combining payment processing with embedded lending, instant payouts, and banking services into one seamless experience, we help partners drive growth and reduce risk in the most frictionless way possible.”
A new standard for speed and compliance
The Jaris onboarding engine integrates deep automation and AI to move merchants from application to activation in record time. Key features include:
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Solving the manual underwriting bottleneck
For traditional financial institutions like Dart Bank, the shift to automated onboarding represents a fundamental transformation in how they serve small businesses. The bank now runs its payment infrastructure—including merchant onboarding, managed settlements, business loans, and instant payouts—on the Jaris platform.
“We chose Jaris because they share our commitment to innovation and merchant success,” said Tom Lineen, President of Dart Bank. “The challenge of manual underwriting is the delay it creates for small businesses. Jaris solved this for us by providing a bank-approved, automated process that maintains our high compliance standards while delivering the speed today’s merchants expect.”
Driving conversion through simplicity
The impact on merchant conversion rates has been particularly notable for fintech platforms like JustiFi, which has built its entire value proposition around frictionless experiences.
“Our goal at JustiFi is to remove every ounce of friction or frustration from the SMB experience when applying for or using any financial products within our Partner Platforms, and Jaris is instrumental in that mission,” said Casey Kipfer, Chief Fintech Officer at JustiFi. “The key benefit of this onboarding suite is the ‘all-in-one’ simplicity. By condensing complex applications into a short, smart, simple user flow, we’re helping our partners deliver a better experience for their customers while achieving higher adoption and much stronger activation rates from day one.”
Transforming risk management workflows
Beyond speed and conversion, the platform’s automated compliance capabilities are reshaping how payment processors approach risk assessment. Aurora Payments has seen dramatic improvements in operational efficiency since implementing the solution.
“In the payments industry, the speed of risk assessment is a major competitive advantage,” said Alan Gibbon, SVP of Risk Management at Aurora Payments. “The automated KYB/KYC and AI underwriting from Jaris have transformed our workflow. The platform eliminates the traditional back-and-forth of error correction, allowing us to onboard merchants with confidence and get them processing faster than ever before.”
Catch more Fintech Insights : When DeFi Protocols Become Self-Evolving Organisms
[To share your insights with us, please write to psen@itechseries.com ]
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