Strategy’s Bitcoin Gain Hits $1.2B in Latest Weekly Update

Michael Saylor, the founder of Strategy, has shared an update regarding the company’s Bitcoin performance for the week ending March 15, 2026. The company reported a Bitcoin gain of 16,622 BTC during this period, valued at approximately $1.2 billion. This gain is referred to by Strategy as the closest equivalent to net income, emphasizing Bitcoin acquisition as a central element of its financial model.

In total, the company acquired 22,337 BTC during the week, with a 2.3% BTC yield. This continues the company’s aggressive strategy of acquiring Bitcoin to drive shareholder value, underlining its commitment to expanding exposure in the cryptocurrency market.

Strong Momentum in Bitcoin Acquisition

The first two weeks of March 2026 demonstrated strong momentum in Strategy’s Bitcoin acquisitions. The company purchased 40,332 BTC, yielding a 3.0% BTC return. During this time, the BTC gain reached 21,806 BTC, valued at nearly $1.6 billion. Year-to-date, Strategy has acquired 88,568 BTC, delivering a 3.4% yield and a BTC gain of 23,134 BTC, also valued around $1.6 billion. 

This performance affirms the ongoing strategy of treating Bitcoin as the cornerstone of the company’s business model.

Simultaneously, Strategy’s Bitcoin per Share (BPS) metric increased by 3.0% in the first two weeks of March. This rise was driven by growing demand for the company’s preferred stock, $STRC. BPS climbed from about 196,000 sats at the beginning of the month to roughly 202,000 sats by March 15, contributing to the company’s positive BTC yield for March.

Financing Strategy and Investment Performance

The latest update on Strategy’s Bitcoin acquisition also revealed key details about the funding behind these purchases. The company spent $1.57 billion to acquire 22,337 BTC during the week ending March 15, with an average purchase price of about $70,194 per Bitcoin. The financing for these acquisitions came primarily from the sale of 11.9 million shares of preferred stock ($STRC), which raised $1.18 billion, covering 75% of the funds. The remaining $396 million came from the sale of MSTR Class A common stock.

This mix of funding highlights the increasing role of STRC in Strategy’s capital-raising efforts. By utilizing preferred stock, Strategy can attract a broader investor base seeking stable yields while continuing to expand its Bitcoin holdings. As of March 16, 2026, the company’s total Bitcoin holdings reached 761,068 BTC, valued at around $56.5 billion. 

This acquisition is one of the largest in Strategy’s history, emphasizing the company’s aggressive Bitcoin buying strategy. Looking ahead, Strategy is on track to meet its goal of reaching 1 million BTC by the end of 2026. To do so, the company would need to acquire approximately 6,158 BTC per week over the remaining 42 weeks of the year.