Nexo has expanded its private client division, scaling services for high-net-worth individuals and family offices as demand for tailored crypto strategies accelerates.
The move follows a 136 percent increase in Nexo Private clients since 2025, reflecting a broader shift among wealthy investors toward more active digital asset management.
The expansion comes as crypto’s integration into traditional portfolios deepens. Spot Bitcoin ETFs, including products from BlackRock and Fidelity, attracted more than $30 billion in inflows during their first year, reinforcing crypto’s role as a portfolio diversifier.
Industry surveys suggest up to 74 percent of high-net-worth individuals are either invested in or exploring digital assets, outpacing the more cautious approach seen among large institutions.
At the same time, elevated borrowing costs in traditional markets are pushing investors toward crypto-backed credit. Platforms like Nexo are capitalizing on this shift by offering liquidity solutions that allow clients to borrow against holdings such as Bitcoin and Ethereum without triggering taxable sales.
Nexo Private’s expanded offering centers on high-touch services and structured financial tools. Clients gain direct access to relationship managers, personalized onboarding, and priority support, alongside enhanced fixed-term products and portfolio optimization features. The platform also introduced high-capacity credit lines, enabling eligible users to borrow up to $100 million through its zero-interest credit strategy, secured by assets like BTC and ETH.
The firm is also strengthening its over-the-counter trading and credit infrastructure, offering deeper liquidity, reduced slippage, and multi-asset collateralization with loan-to-value ratios of up to 65 percent. These features are designed to support larger, more complex portfolios as clients move beyond simple buy-and-hold strategies.
Nexo said the upgrades reflect a broader evolution in private wealth, where investors are increasingly seeking dynamic asset classes that combine yield generation, liquidity access, and active management. The company has also introduced an in-app private communication channel, allowing clients to interact directly with relationship managers within its security framework, which includes real-time risk monitoring and SOC-certified controls.
Source: https://cryptobriefing.com/nexo-crypto-services-target-high-net-worth/
