Conservative activist and lobbyist Matthew Schlapp was left speechless Friday after attempting to “hype up” the crowd at the annual Conservative Political ActionConservative activist and lobbyist Matthew Schlapp was left speechless Friday after attempting to “hype up” the crowd at the annual Conservative Political Action

CPAC attendees stun host as they cheer for Trump impeachment: ‘That was the wrong answer’

2026/03/28 00:17
2 min read
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Conservative activist and lobbyist Matthew Schlapp was left speechless Friday after attempting to “hype up” the crowd at the annual Conservative Political Action Conference (CPAC) conference in Texas, only for the effort to backfire spectacularly.

“How many of you would like to see impeachment hearings?” Schlapp asked the massive crowd at the annual conservative event.

To Schlapp’s surprise, a wave of cheers erupted from the crowd.

“No,” Schlapp responded, shaking his head and smiling awkwardly. “That was the wrong answer. Let me try it again: how many of you would like to see impeachment hearings?”

Schlapp’s second attempt garnered a more mixed response, with some still cheering while others booed.

Schlapp again laughed off the unexpected response.

“Can someone bring some coffee out for the people at CPAC?” he said.

CPAC was founded in 1974, with President Ronald Reagan delivering the organization’s first-ever inaugural keynote speech. It’s held regular annual conferences in years since, with President Donald Trump delivering a speech at the organization’s conference in 2024.

Schlapp, 58, has long been involved in Republican politics, having served as President George W. Bush’s deputy assistant. Schlapp previously served as CPAC’s chair, and currently runs a lobbying firm with close ties to the Trump administration.

The Independent reporter Andrew Feinberg flagged the moment in a post on social media, describing Schlapp’s attempt to “hype up the CPAC crowd” as having gone “horribly wrong.”
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