Nike (NKE) shares collapsed 15.5% on April 1 after the sportswear giant’s fiscal Q3 earnings revealed deepening profit weakness beneath a headline beat.
The drop marked the stock’s second-largest single-day loss in 25 years, pushing NKE to its lowest price in over a decade near $44.63.
Cramer’s Call Becomes Instant Meme
Minutes after Nike released Q3 results on March 31, CNBC Mad Money host Jim Cramer posted on X (Twitter) that things looked positive for the stock.
Social media users immediately seized on the remark as a contrarian sell signal, invoking the well-known “Cramer Curse” phenomenon.
The Inverse Cramer Tracker ETF (SJIM), launched in 2023, was built around the idea that betting against Cramer’s public picks can generate returns.
Replies to his Nike post flooded in with mockery, charts showing the after-hours plunge, and screenshots of the stock’s immediate decline.
Barchart later confirmed the historic scale of the damage, noting NKE had been obliterated for its second-largest loss in a quarter-century.
Indeed, the NKE stock price nose-dived to depths last seen in October 2014. As of this writing, Nike stock was trading for $44.62.
NKE 5-day price chart showing the cliff-drop from $52 to $44 on April 1. Source: TradingViewEarnings Beat Masks Collapsing Fundamentals
Nike reported $11.28 billion in revenue, slightly above expectations, with earnings per share of $0.35 versus a $0.28 consensus estimate.
However, net income fell 35% year over year to $520 million. Gross margin shrank 130 basis points to 40.2%, pressured by North American tariffs and heavy promotions.
The real blow came from forward guidance. CFO Matt Friend warned that Q4 sales would decline 2% to 4%, while analysts had expected nearly 2% growth. Greater China revenue is projected to fall roughly 20% next quarter.
Nike Direct sales dropped 7%, with digital revenue sliding 9%. Converse revenues cratered 35% to $264 million, swinging from profit to a $40 million operating loss.
Turnaround Loses Credibility
CEO Elliott Hill, who replaced John Donahoe in late 2024, has framed his tenure as a long-term rebuild.
However, repeated quarterly disappointments have tested investor patience. Competition from On Running, Hoka, and Adidas continues to erode Nike’s market position.
NKE now trades roughly 71% below its all-time high and is down about 29% year-to-date.
With margin recovery not expected until Q2 of fiscal 2027, the path forward remains unclear for a brand that once dominated global sportswear.
Nike’s next earnings report, covering fiscal Q4, is expected in late June 2026.
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Source: https://beincrypto.com/nike-stock-crash-cramer-curse-earnings/
