GameStop used to be the ultimate meme-stock after the massive gains it made thanks to Reddit’s r/WallStreetBets.But lately, it’s not making quite the same level of noise. While it’s still a name that sparks strong opinions, GME has drifted into the mid-$20 range for most of the past year, with only a short-lived stint in the $30s. On Tuesday after the bell, the company reported an earnings beat, posting 30 cents per share on $1.28 billion in revenue. For fans tracking its financial health, the real eye-opener might be GME’s free cash flow, which turned positive: $158.8 million this year compared with last year’s negative $18.7 million.But the real big news...GameStop’s board has unanimously approved a update to the company’s investment policy: The company can hold Bitcoin. Yep, that means GME is clearing a path to hold BTC on its balance sheet. Sure, buying in a few years ago might’ve been a jackpot move when Bitcoin was just a fraction of the price it is now? Still, better late than never, and hardcore Bitcoin maximalists will actually tell you that this is still early.While we don't know how much they plan to buy, we do know they're sitting on about $4.7 billion in cash, which is a massive war chest for a company with an $11.35 billion market cap. The decision to diversify into Bitcoin signals that management is open to some of the new trends shaping modern finance.The move could put GameStop's stock back in the spotlight...By integrating Bitcoin into its treasury strategy, GME might attract a new wave of tech-savvy retail investors, the same crowd that invests in MicroStrategy, the company that owns more Bitcoin than any other business or person. That synergy between loyal shareholders and forward-thinking decisions could work in GameStop’s favor.-------Author: Mark PippenLondon NewsroomGlobalCryptoPress | Breaking Crypto NewsSubscribe to GCP in a readerGameStop used to be the ultimate meme-stock after the massive gains it made thanks to Reddit’s r/WallStreetBets.But lately, it’s not making quite the same level of noise. While it’s still a name that sparks strong opinions, GME has drifted into the mid-$20 range for most of the past year, with only a short-lived stint in the $30s. On Tuesday after the bell, the company reported an earnings beat, posting 30 cents per share on $1.28 billion in revenue. For fans tracking its financial health, the real eye-opener might be GME’s free cash flow, which turned positive: $158.8 million this year compared with last year’s negative $18.7 million.But the real big news...GameStop’s board has unanimously approved a update to the company’s investment policy: The company can hold Bitcoin. Yep, that means GME is clearing a path to hold BTC on its balance sheet. Sure, buying in a few years ago might’ve been a jackpot move when Bitcoin was just a fraction of the price it is now? Still, better late than never, and hardcore Bitcoin maximalists will actually tell you that this is still early.While we don't know how much they plan to buy, we do know they're sitting on about $4.7 billion in cash, which is a massive war chest for a company with an $11.35 billion market cap. The decision to diversify into Bitcoin signals that management is open to some of the new trends shaping modern finance.The move could put GameStop's stock back in the spotlight...By integrating Bitcoin into its treasury strategy, GME might attract a new wave of tech-savvy retail investors, the same crowd that invests in MicroStrategy, the company that owns more Bitcoin than any other business or person. That synergy between loyal shareholders and forward-thinking decisions could work in GameStop’s favor.-------Author: Mark PippenLondon NewsroomGlobalCryptoPress | Breaking Crypto NewsSubscribe to GCP in a reader