Wise Seeks Digital Asset Lead to Drive Stablecoin Expansion

Wise, a global leader in international money transfers, appears to be exploring a significant step toward cryptocurrency integration. The London-based fintech giant has opened a new position for a digital-asset product lead, focusing on stablecoins. This move comes as stablecoins gain momentum worldwide, supported by improving crypto regulations and growing consumer demand for faster, lower-cost cross-border payments.

Wise’s product director, Matthew Salisbury, announced the job posting on LinkedIn, inviting applicants with experience in stablecoin wallets or payment systems. The position will be part of Wise’s Accounts team, responsible for investigating how digital assets could be integrated into customer accounts and everyday transactions.

According to the job listing, which has drawn more than 100 applicants, the company is seeking a professional with at least five years of product management experience and a track record in blockchain or digital asset products. The initiative highlights Wise’s interest in adapting to the rapidly evolving crypto landscape.

Formerly known as TransferWise, the company currently provides international transfers in over 160 countries and 40 currencies. Wise reported £979.9 million ($1.23 billion) in revenue and £345.6 million ($443 million) in profit in 2024, signaling strong financial performance that could support new innovations in the digital-asset space.

Wise and stablecoin payments: Assessing the potential

It remains to be seen how Wise might adopt stablecoin technology, but the move could significantly enhance its payment infrastructure. Stablecoins allow instant global transfers without relying on traditional banking intermediaries, reducing fees and settlement times.

Visa recently launched a pilot using USDC and EURC to streamline cross-border payments, underscoring a broader trend among financial institutions. While Visa targets institutions, Wise’s focus on retail clients could accelerate stablecoin adoption among everyday users.

Data from Chainalysis shows stablecoin usage is surging in regions like Latin America and Africa, driven by inflation, currency volatility, and the need for low-cost remittances. Stablecoins also provide users in emerging markets access to decentralized finance (DeFi) tools such as lending and staking.

The global regulatory landscape is also shifting. In the United States, the GENIUS Act has provided a clearer framework for stablecoin adoption, while the United Kingdom plans to finalize its own rules by 2026. Until then, dollar-backed stablecoins dominate the market, with GBP-pegged alternatives still representing a small fraction of total circulation.

If Wise embraces stablecoin payments, it could mark a major step toward merging traditional finance with blockchain technology—potentially transforming how millions move money worldwide.

This article was originally published as Wise Seeks Digital Asset Lead to Drive Stablecoin Expansion on Crypto Breaking News – your trusted source for crypto news, Bitcoin news, and blockchain updates.