Knix Accelerates Retail Growth With New Stores and Partnerships
The post Knix Accelerates Retail Growth With New Stores and Partnerships appeared on BitcoinEthereumNews.com. Knix will have 19 stores across Canada and US by end of 2025 Courtesy of Knix Knix’s evolution over the past decade reflects a broader shift happening across the intimates and period-care industry. What began as a digitally native brand with a community-led approach has grown into an omnichannel business that blends experiential retail, product innovation, and an emotional connection with customers. Knix saw significant momentum throughout the 2010s and during the pandemic, but from the company’s perspective, e-commerce was never meant to be the whole story. In-person activations, from confidence tours to community photo shoots, have always been embedded in the brand’s DNA. As retail reopened and customers returned to physical spaces, Knix began reassessing how its audience wanted to shop. Chief Commercial Officer Nicole Tapscott says the answer was clear: “When we looked at our community, we asked them what they wanted, and it was stores. So, the customer was asking for, and really loves, that in-store experience, and we want to meet her where she’s most comfortable shopping. So that really was the catalyst towards making retail a tenet of our commercial strategy going forward.” That customer feedback, paired with category dynamics, pushed Knix deeper into physical retail. Periods, postpartum recovery, apparel fit, and leakproof innovation are categories where education and trust are essential. Many consumers still want to feel fabrics, understand absorbency levels, or try on bras for support and comfort. Knix has also played a significant role in normalizing period underwear, now one of the fastest-growing categories in women’s health. According to Global Market Insights, the global market for reusable period underwear is projected to surpass $391 million by 2034, up from $271M this year, a surge driven by sustainability, comfort, and a shift away from disposable pads and tampons. As customers increasingly adopt reusable…