The post Gen Next? Marketers Look Beyond X, Y, Z And Even Alpha appeared on BitcoinEthereumNews.com. Gen Next? Marketers Look Beyond X, Y, Z and even Alpha getty Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming adults (18-21) when they started making consumer research headlines in the mid-2010s. There are no official rules about what constitutes a generation, but social scientists tend to group them around major trends or events, like wars and recessions. In addition to being the first “digital natives,” experiencing the Great Recession, and living through the COVID-19 pandemic, an early survey by First Insight identified Gen Z as the “sustainability generation,” predicting that it would influence all the others. Almost a decade later, Gen Z-ers are 13 to 28 years old and have been the future long enough that sustainability has become a mainstream social value. Now, marketers are looking over their shoulders at Gen Z’s younger siblings, dubbed Gen Alpha—a new wave of teenagers, raised in a world dominated by screens (earning the nickname “Generation Glass”), and about to step into the consumer limelight. Australian demographer Mark McCrindle, credited with popularizing the Alpha tag almost two decades ago, defined it as those born between 2010 and 2024. Now at about 2 billion souls worldwide, Alpha is the largest generation in global history (about 25% of the world’s population and 13% of the U.S.), and marketers are already trying to decipher what they think and care about. At this early stage it’s hard to come to any useful conclusions, but according to digital agency Razorfish, “Because of their mastery of technology … they tend to be faster and more decisive than Millennials or Gen Z regarding products or services.” According to McCrindle, Gen Alpha… The post Gen Next? Marketers Look Beyond X, Y, Z And Even Alpha appeared on BitcoinEthereumNews.com. Gen Next? Marketers Look Beyond X, Y, Z and even Alpha getty Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming adults (18-21) when they started making consumer research headlines in the mid-2010s. There are no official rules about what constitutes a generation, but social scientists tend to group them around major trends or events, like wars and recessions. In addition to being the first “digital natives,” experiencing the Great Recession, and living through the COVID-19 pandemic, an early survey by First Insight identified Gen Z as the “sustainability generation,” predicting that it would influence all the others. Almost a decade later, Gen Z-ers are 13 to 28 years old and have been the future long enough that sustainability has become a mainstream social value. Now, marketers are looking over their shoulders at Gen Z’s younger siblings, dubbed Gen Alpha—a new wave of teenagers, raised in a world dominated by screens (earning the nickname “Generation Glass”), and about to step into the consumer limelight. Australian demographer Mark McCrindle, credited with popularizing the Alpha tag almost two decades ago, defined it as those born between 2010 and 2024. Now at about 2 billion souls worldwide, Alpha is the largest generation in global history (about 25% of the world’s population and 13% of the U.S.), and marketers are already trying to decipher what they think and care about. At this early stage it’s hard to come to any useful conclusions, but according to digital agency Razorfish, “Because of their mastery of technology … they tend to be faster and more decisive than Millennials or Gen Z regarding products or services.” According to McCrindle, Gen Alpha…