Art Basel Launches Zero 10 with Opensea: The New Frontier of Digital Art Debuts in Miami

Art Basel, a global reference point for the art market, announces the launch of Zero 10, an innovative platform dedicated to art in the digital age in collaboration with Opensea.

The initiative, which will make its debut at Art Basel Miami 2025, marks a significant breakthrough in the integration between the digital community and the established structures of the international art market.

Supported by OpenSea, the official partner of the fair, Zero 10 aims to serve as a bridge between emerging figures in the digital scene and the prestigious ecosystem of Art Basel.

Zero 10: A Long-Term Vision

Zero 10 represents a strategic and long-term choice: to support and enhance a rapidly evolving artistic sphere, that of digital production and collection. The platform will bring together artists, studios, galleries, and digital innovators, providing them access to Art Basel’s global network, renowned for curatorial excellence and market opportunities.

The inaugural edition will feature 12 international exhibitors and will be open from December 5 to 7, 2025 (with VIP previews on December 3 and 4), before expanding to selected fairs in 2026, including Art Basel Hong Kong.

The name Zero 10 echoes the historic 0,10 exhibition by Kazimir Malevich in 1915, a turning point for the avant-garde movement that redefined the creative language of the 20th century. Similarly, Zero 10 aims to set a new standard for how digital art can be exhibited, contextualized, and collected in the contemporary art economy.

Curatorship and Prestigious Participants

The curation of Zero 10 is entrusted to Eli Scheinman, a digital art strategist specializing in new models of collecting and engagement.

Among the exhibitors are prominent names such as AOTM, Art Blocks, Asprey Studio, Beeple Studios, bitforms gallery, Fellowship, Heft, Visualize Value, Nguyen Wahed, Onkaos, Pace Gallery, and SOLOS. In collaboration with UBS, a work by Lu Yang from the UBS Art Collection will also be presented.

An Expanding Digital Ecosystem

Zero 10 is part of a series of recent initiatives by Art Basel that have strengthened the connection between art, technology, and market infrastructures. Among these are the Digital Art Council, which brings together collectors, artists, and institutions to guide Art Basel’s commitment to digital; the Digital Dialogues program, a series of global conversations on art and technology; and major digital exhibitions at fairs, such as Bright Moments’ DREAM-0 by Huemin in Miami Beach 2024 and the presentation of digital works in the Encounters sector in Hong Kong 2025.

The Art Basel App, enhanced by artificial intelligence, and the expansion of digital editions in the official shop further confirm the fair’s commitment to artists and galleries, both on physical and digital platforms.

The Digital Art Market: An Unstoppable Rise?

The launch of Zero 10 comes at a time of significant growth for the digital art market. According to The Art Basel and UBS Survey of Global Collecting 2025, digital art has now become a central category among high-profile collectors: 51% of the 3,100 respondents purchased at least one digital artwork between 2024 and 2025.

The sector ranks third in terms of spending volume, and its presence in private collections has more than quadrupled over the past year.

These data highlight a structural evolution in the behavior of collectors, which Zero 10 aims to anticipate and promote, in line with Art Basel’s strategy to expand the audience and market opportunities, supporting the most innovative forms of artistic expression.

Statements from the Leadership of Art Basel

Noah Horowitz, CEO of Art Basel, emphasizes:

“Zero 10 reflects a strategic conviction: digital art is no longer on the fringes, but an integral part of the real-time evolution of art and the market. Art Basel is committed to strengthening this development by offering institutional support and global visibility to the protagonists of this transformation. With Zero 10, we create a platform that generates tangible results for artists, galleries, collectors, institutions, and entrepreneurs, combining creative experimentation with market development.”

Vincenzo de Bellis, Chief Artistic Officer and Global Director of Art Basel Fairs, adds:

“Zero 10 represents an artistic evolution and a curatorial statement. The initiative reflects a changing landscape, where digital processes and new media expand the ways of creating and experiencing art. Art Basel takes on the responsibility of leading with foresight, providing infrastructure and credibility to help these practices thrive. Miami Beach, with its dynamic scene and culture of innovation, is the ideal setting for this debut.”

Eli Scheinman, curator of Zero 10, concludes:

“Zero 10 brings together the key forces of the digital art ecosystem: artists, studios, and galleries that are redefining how art is created, viewed, and collected. From generative to algorithmic, from robotics to painting, the presentations highlight the diversity and conceptual sophistication of a field now central to contemporary art.”

The Most Anticipated Presentations at Art Basel Miami

Among the standout exhibitions of Zero 10, we find:

1. Fellowship presents *No Me Olvides* by **Itzel Yard (IX Shells)**, which transforms archival fragments from Europe, the Caribbean, and Latin America into living algorithmic compositions, exploring memory, gender, and cultural heritage.
2. bitforms gallery traces the evolution of generative art, from the early computer-generated drawings of Manfred Mohr to the works of Casey Reas and Maya Man, demonstrating how code has become a cultural language.
3. Asprey Studio collaborates with the Ethiopian collective Yatreda to revive and reinterpret the Akodama, a traditional crown of the Amhara highlands, symbol of nobility.
4. Pace Gallery presents an installation from the Glass series by James Turrell, which immerses the viewer in a dimension of light and time, transforming perception itself into a work of art.
5. Beeple Studios reinterprets pop portraiture through robotics and blockchain, questioning the boundary between human and machine agency.
6. Nguyen Wahed presents a triad that unites the glitch worlds of XCOPY, the algorithmic minimalism of Kim Asendorf, and the hypnotic videos of Joe Pease, exploring the architectures of digital consciousness.
7. In collaboration with UBS, Lu Yang presents *DOKU – Heaven (2022)*, an immersive video that, through motion capture and 3D animation, invites reflection on consciousness, transformation, and spiritual exploration in the virtual era.

Zero 10: A New Standard for Digital Art with Opensea

With Zero 10, Art Basel reaffirms its role as a leader in artistic innovation, offering a platform that not only reflects but also guides the transformation of art collecting and production in the digital age. The Miami Beach 2025 event promises to be an unmissable occasion for anyone who wants to understand and actively participate in the future of art.