Square Activates $BTC Payments for 4M Merchants; $BEST Token Gains Traction

Quick Facts:

• Square’s launch of $BTC payments across 4M merchants turns a long-running narrative into live rails, pushing wallets to the center of crypto UX.
• Compliance hardening at Block reduces merchant hesitation, a key prerequisite for sustained crypto-at-checkout adoption in mainstream retail.
• Best Wallet Token targets the wallet bottleneck with app-first UX and staking designed to retain users through launch and beyond.
• $BEST presale dynamics: $16.9M+ raised, 77% staking, $0.025925 token price, offer timed exposure to the $BTC payments flywheel.

Square just put Bitcoin at the register for more than four million sellers.

The payments giant flipped the switch on native $BTC payments across its merchant network, letting shoppers pay via Lightning and merchants settle near-instantly.

The company announced the news with a blunt, yet comprehensive, ‘Bitcoin payments are now live,’ which garnered over 1.2M impressions.

Operationally, Square’s own materials emphasize one-tap enablement inside the seller dashboard and Lightning invoice QR codes at POS, a UX choice that cuts friction where it matters: the counter.

The official press release reports the rollout targets millions of sellers globally, with ‘zero processing fees’ messaging in early comms designed to nudge adoption.

Block’s own site positions $BTC payments as part of a longer arc that includes Cash App’s Lightning support, Bitkey self-custody, and open-source mining.

The flip side is discipline. Square’s parent, Block, has tightened compliance after regulatory settlements earlier this year, following a hefty $40M fine. Stronger controls are exactly what large merchants want to see before they lean in.

That’s why investors are kicking the tires on Best Wallet Token ($BEST) — a wallet-first ecosystem with live presale economics and staking designed to convert new users into long-term participants.

Best Wallet Token ($BEST) — Wallet-First Rails Built for a $BTC-at-Checkout World

Square’s move surfaces a simple bottleneck: most ‘mainstream curious’ users still lack a wallet that feels like mobile banking, not a command line. Best Wallet Token ($BEST) aims directly at that gap.

The project’s materials describe a non-custodial, app-first wallet designed to streamline $BTC and multi-chain asset management, with staking soon to be built into the user journey rather than tacked on in a separate dApp.

The pitch is less about chasing unsustainable yields and more about turning idle balances into on-platform activity through governance, rewards, and sticky retention.

Numbers help ground the story. Recent roundups put $BEST’s presale haul north of $16.9M, with staking rewards advertised at 77% for early participants.

High APYs nearly always signal bootstrapping mechanics; here the design goal is to attract early liquidity, incentivize holding through the post-launch window, and seed a governance base before listings tighten token velocity.

The takeaway for you: if $BTC payments make wallets the new homepage of crypto, the projects that own that homepage earn a structural bid.

The $BEST Presale — Pricing, Traction, and Why the Timing Syncs With Square’s Pivot

Presales live or die by timing and distribution. With Square normalizing $BTC at checkout, there’s a near-term window where ‘wallet UX that just works’ becomes an investable narrative, not just a roadmap bullet.

$BEST leans into that with a token price of $0.025925 and outstanding long-term potential.

The presale’s performance supports this prediction thanks to the growing investor participation, which already recommends Best Wallet Token as one of the best presales of 2025.

The project rewards early participation, so if you want to invest, get your $BEST today before the next price increase.

This isn’t financial advice. Do your own research before investing.

Authored by Bogdan Patru, Bitcoinist: https://bitcoinist.com/square-launches-btc-payments-4m-merchants-best-wallet-token-soars