Base Launches Tokenized ‘Everything App’ for Social, Trading, and Payments

Coinbase’s ‘Everything app’ has officially launched, bringing social features, trading, payments, and earning tools into a single platform.

The cryptocurrency exchange has also confirmed plans to introduce stock trading and prediction markets on the platform.

Tokenized Social and Trading Platform

First announced in July, the Base app was positioned as a rebrand of Coinbase Wallet, marking what the company described as a new chapter in its ecosystem. The beta version of the ‘Everything app’ had initially only been available to waitlisted users since July 16, and a recent blog post confirms that it is now live in more than 140 countries.

Coinbase said the Base App is built on a fully tokenized model that lets people earn rewards across social activity, trading, payments, and app discovery.

The platform features a “For You” feed that resembles a traditional social timeline but functions as a monetizable marketplace. Built on open protocols such as Zora and Farcaster, it allows users to discover creators, trending tokens, viral content, and new communities.

Additionally, every item shown in the feed is tokenized, enabling individuals to trade assets directly from posts. The interface also allows users to follow top traders and track trends based on market capitalization, liquidity, and volume.

The Base App also has a function that integrates trading into social discovery, offering access to several assets, including major cryptocurrencies, ecosystem tokens, tokenized equities, and perpetual futures. Coinbase explained that the design aims to simplify trading by removing the complexity associated with traditional exchanges and embedding it directly into the feed.

Earning Features and New Products

The company also highlighted various ways to earn within the app, including profiting from content interaction, collecting a share of transaction fees when others trade their posts, and accruing interest on assets such as USDC. Earnings will also be settled instantly to their wallets without minimum thresholds or payout delays.

To support onboarding, Coinbase is offering limited-time USDC rewards to new individuals who sign up and engage with the app during the launch period.

Additional features include encrypted messaging for sharing trades, sending crypto, interacting with AI agents, and accessing games and DeFi tools without leaving the platform.

Meanwhile, the US-based firm is also introducing stock trading and incorporating prediction markets, and several other new products and assets to its platform. The company announced during its System Update stream on Wednesday that the move is part of its plans to cement its position as the “Everything Exchange.”

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