Crypto Treasury Firms Face $15B Selling Pressure From MSCI Decision

Analysts have calculated that passive funds could pull as much as $11.6 billion from companies that treat large crypto holdings as corporate treasuries if MSCI removes them from its indexes, a move that would force index-tracking vehicles to sell shares.

Reports say that number comes from adding direct MSCI-tracked outflows to possible follow-on selling by other index providers.

Estimated Outflows Range

The figure sits inside a wider band of estimates. Some analysts and press pieces put the possible damage anywhere between $10 billion and $15 billion, depending on whether other major index providers copy MSCI’s decision and how much passive money is forced to move.

The analysis that produced these numbers looked at roughly 39 listed companies that meet MSCI’s proposed definition of a digital-asset treasury firm.

MSCI’s Proposal And The Mechanics

According to MSCI’s own consultation documents, the index provider is reviewing a rule that would treat companies holding more than 50% of their assets in digital assets as non-constituents of its broad equity indexes.

MSCI extended the consultation through December and said it expects to announce conclusions by January 15, 2026, with any changes applied in the February 2026 index review. If a firm is removed, funds that track MSCI benchmarks typically must reduce or sell their stakes automatically.

JPMorgan’s work has been singled out in multiple reports. According to that note, Strategy alone could face about $2.8 billion in passive outflows if removed from MSCI indexes, and larger losses if other index families follow.

Analysts say Strategy’s unique position — with a very high share of its balance sheet in Bitcoin — makes it the single biggest driver of the total outflow math.

Some sectors warn that, beyond stock selling, the companies themselves might liquidate crypto positions to meet margin or liquidity needs, which could push crypto asset sales toward a figure as high as $15 billion in the worst scenarios. That would add direct selling pressure to both the equities and crypto markets.

Based on reports, a group named Bitcoin For Corporations, along with several affected firms, pushed back, saying the MSCI test relies on a single balance-sheet threshold that doesn’t reflect how these companies actually operate.

The campaign has drawn public comments and petitions; several reports put the signature count at about 1,200 to 1,300. Companies have filed feedback with MSCI and have argued for an operations-based classification instead of a holdings-based cut-off.

Featured image from Unsplash, chart from TradingView