Bitcoin News: Is The Rush for BTC Slowly Making a Comeback?

Key Insights:

• Latest Bitcoin news by Eric Trump reveals that Trump family businesses are embracing BTC payments.
• UBS to inject $475 million into the Bitcoin market.
• Strike CEO targets a $60 billion BTC position.

Analysts have been monitoring Bitcoin news this weekend to establish a clear directional bias following last week’s macro events. More so on the state of demand, as market sentiment remained in an extreme state of fear.

However, some interesting Bitcoin news has emerged over the last few hours, suggesting that institutions might be trying to hype up BTC once again. For starters, Eric Trump just revealed during a recent conference that the Trump family will accept Bitcoin as payment at their properties.

Eric Trump reveals family businesses will embrace Bitcoin payments/ source: X courtesy of Vivek Sen

Eric Trump described this move as modern-day financing, hinting that many other businesses will likely pursue that route. Moreover, the Trump family’s decision could be an effort aimed at accelerating the pace of acquiring more BTC.

Bitcoin News: UBS in Focus Amid BTC Purchase Plans

Recent reports revealed that UBS, one of the largest banks in the world, with over $7 trillion AUM, may have just made a major BTC purchase. The mega bank reportedly acquired Bitcoin worth $475 million.

The UBS purchase was noteworthy because of what it symbolized. Some of the largest banks in the world are gunning for a piece of the Bitcoin pie. It also meant that they were willing to buy the cryptocurrency at recently discounted levels.

However, UBS was not the only major firm whose rising interest in BTC was worth pointing out. Strike is reportedly planning to buy a much larger amount of Bitcoin.

Strike CEO Jack Mallers stated during a recent interview that his company is officially looking to compete with the likes of Strategy. He revealed that his company plans to acquire Bitcoin worth over $60 billion.

Mallers notably stated that the company wants to follow in Strategy’s footsteps but without adding leverage to their common equity or their MNAV.

Although Mallers confirmed that Strike has a plan to aggressively buy BTC, he did not disclose whether the company made any purchases recently.

Prediction Markets’ View on Bitcoin Price Prospects

The institutional sentiments around Bitcoin, especially on acquiring more, have been rising just as Bitcoin struggles to find a directional footing. The recent macro events had the markets on edge, and investors were not eager to make a decisive move without more clarity.

The uncertainty was further backed by the outflows observed among Bitcoin ETFs last week. The fact that ETFs have not been buying back at recent discounts perpetuated the idea that the Bitcoin price may still push lower.

Nevertheless, the predictions market had some interesting takes on Bitcoin price predictions. There was a 9% chance that Bitcoin would rally back above $100,000 before the end of 2025, and a 7% chance that it could push as low as $75,000 before the end of December.

Polymarket data also predicts a less than 1% chance that Bitcoin will rally to $150,000 before the end of 2025. However, that probability rises to 7% by March 2026 and 30% by the end of next year.

This suggests that analysts were less optimistic about robust Bitcoin price predictions than they were earlier this year. This is because of the changing macro-economic data, which indicates that liquidity conditions may not yet support an aggressive rally.