Hibbett and PUMA Deliver Comfort and Care to Children’s of Alabama with Sixth Annual Holiday Donation

BIRMINGHAM, Ala.–(BUSINESS WIRE)–#ChildrensofAlabama—Hibbett, Inc., an athletic-inspired fashion retailer and global sports brand, PUMA continued their shared commitment to community impact this holiday season with a sixth consecutive annual donation to Children’s of Alabama, one of the nation’s largest pediatric medical centers.

On Wednesday, December 17^th, associates from both brands visited the Children’s of Alabama campus and presented hospital leaders and Social Services staff with $20,000 in financial support and more than 2,000 essential items to help ease the burden for patients and families receiving care. The contributions included footwear, apparel, toys and comfort items that will directly support families during some of their most difficult moments.

“Hibbett is proud to call Birmingham home and Children’s of Alabama plays an extraordinary role in caring for families across our community,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “This holiday season, we are especially grateful for our partnership with PUMA which allows us to provide much-needed resources and essentials to Children’s, so they can remain focused on caring for their young patients.”

This year’s donation included $20,000 in financial support along with 1,000 PUMA men’s, women’s and kid’s footwear and apparel items, 1,000 fidget toys and 16 Paw Patrol toys, collectively valued at $11,000. These resources will support key Children’s of Alabama programs including the Care Closet, Sugar Plum Shop and Children’s Hospital Intervention and Prevention Services.

“This collaboration and support will enable the care team at Children’s to provide family-centered care to ease patient and caregiver stress,” said Charlie Ann Shepard, Community Development Coordinator at Children’s of Alabama. “We are incredibly grateful to the teams at Hibbett and PUMA for their efforts to ensure that patients and their families have essentials to make their stay at the hospital as comfortable as possible.”

Supporting Families When They Need It Most

Each year hundreds of thousands of families turn to Children’s of Alabama, often unexpectedly and without time to prepare. The hospital’s Social Services team plays a vital behind-the-scenes role in helping these families navigate their visit while providing clothing, footwear, hygiene products and holiday support.

Programs Supported by Hibbett X PUMA Donation

Care Closet

The Care Closet serves more than 400 families in crisis each year offering complimentary essentials such as apparel, footwear, toiletries and toys to families who arrive at the hospital with often just the clothes they are wearing.

Sugar Plum Shop

The Sugar Plum Shop provides gifts to an average of 260 patient families helping to bring some comfort and joy to children who are hospitalized during the holiday season.

Children’s Hospital Intervention and Prevention Services

The Children’s Hospital Intervention and Prevention Services center promotes hope and healing for children affected by abuse and neglect, delivering thousands of counseling sessions annually by specially trained staff.

To learn more or donate to Children’s of Alabama, please visit here.

About Hibbett, Inc.

Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide. Marking its 80th anniversary in 2025, Hibbett continues to build on a legacy of convenient locations, personalized customer service and access to premium product, coveted footwear and apparel from top brands like Nike, Jordan, adidas and New Balance, in underserved communities. Consumers can browse styles, find new releases, shop Toe-2-Head fits and make purchases online or in their nearest store by visiting www.Hibbett.com or www.KidsHibbett.com . Hibbett is owned by JD Sports Fashion plc, a leading global omnichannel retailer of Sports Fashion brands. Follow us @HibbettOfficial on Instagram and X and @Hibbett on Facebook and TikTok.

About Children’s of Alabama

Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient, outpatient and primary care throughout Central Alabama. Ranked among the best children’s hospitals in the nation by U.S. News & World Report, Children’s serves patients from every county in Alabama and nearly every state. Children’s is a private, not-for-profit medical center that serves as the teaching hospital for the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, psychiatry, research and residency programs. The medical staff consists of UAB faculty and Children’s full-time physicians, as well as private practicing community physicians.

About PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Contacts

Wendy Yellin

pr@hibbett.com