Jollibee Group strengthens sustainability standing with improved international rating

Editor’s note: This press release is sponsored by Jollibee and was handled by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the publishing of this piece.

The Jollibee Group has been assigned an MSCI ESG Rating of BBB, indicating its improved performance in managing environmental, social, and governance (ESG) risks and opportunities across its global operations.

MSCI ESG Ratings — developed by the global financial analytics firm MSCI — evaluate how well companies manage financially relevant ESG factors in comparison to their industry peers. Ratings range from CCC (lowest) to AAA (highest). 

“This notable milestone for the Jollibee Group reflects the collective effort and dedication of our teams worldwide in driving measurable ESG impact and advancing global best practices,” said Pepot Miñana, global chief sustainability officer of the Jollibee Group. “We recognize that sustainability is a continuous process, and we will continue to build on this momentum and our commitment to learning, collaborating, and innovating to spread joy while helping shape a more sustainable future.”

The recognition highlights the group’s ongoing initiatives under its Joy for Tomorrow sustainability agenda, which is anchored on three pillars—Food, People, and Planet—aligned with the United Nations Sustainable Development Goals (UN SDGs). Some of which are:

• Food: Conducted over 11,788 Food Safety, Cleanliness, and Condition Audits across stores and achieved a Net Promoter Score of 93, well above the industry benchmark of 50.
• People: Received the Gallup Exceptional Workplace Award for the third time; hired 400 senior citizens and persons with disabilities in partnership with local government units; and continued its inclusive supply chain, with 1,237 smallholder farmers directly supplying to the Jollibee Group. The Group also earned the ASEAN Corporate Governance Scorecard (ACGS) Award and the 1-Golden Arrow Recognition, both for the third consecutive year.
• Planet: Installed 16,800 solar panels across manufacturing sites in the Philippines, generating 9.1 megawatts of clean energy; achieved 62% waste diversion from landfills in manufacturing operations; and planted 21,500 mangrove propagules in 2024.

By strengthening its initiatives and continuously involving its employees, partners, and stakeholders, the Jollibee Group recently earned the top spot in the 2025 Sustainability Perceptions Index among all Philippine brands. It also ranked among the top restaurant brands globally in the same Brand Finance ranking.

The Group also bagged the 3G Excellence in Sustainability Reporting Award in June and a bronze award at the Asia Sustainability Reporting Awards in October, highlighting the impact of its sustainability reporting under its sustainability agenda. These citations reaffirm Jollibee Group’s goal of creating a lasting impact across its operations and communities. – Rappler.com