The Health Benefit Alliance Partners With Healthee to Elevate Member Health Plan Engagement and Navigation

NORWALK, Conn.–(BUSINESS WIRE)–#AIHealthcare–The Health Benefit Alliance (“HBA”), a leading provider of customized health benefit solutions, today announced a strategic partnership with Healthee, an AI-powered employee benefits and healthcare navigation platform. Together, the two organizations are transforming how employees understand and use their health plans, enhancing access, simplifying decision making, and delivering a more connected, personalized experience for members, employers, and brokers alike.

A Modern Approach to Healthcare

Through this collaboration, HBA will integrate Healthee’s intuitive platform and virtual AI assistant “Zoe” into its portfolio of self-funded, level-funded, and traditional benefit programs. Members will gain real-time visibility into their coverage, the ability to compare plans, locate in-network care, estimate provider costs, and access telehealth and mental health services, all within a single, user-friendly interface.

For many plans, Healthee’s AI-powered features will build upon and complement the human-centered support of the existing HBA Care Navigation model, balancing efficiency with personal connection.

“HBA’s mission is to make meaningful, cost-effective health benefits simpler and more accessible for employers and their employees,” said Matt Esposito, President of HBA. “By partnering with Healthee, we’re introducing smarter, more intuitive navigation tools that bring clarity, convenience, and confidence to every member experience.”

“Our goal at Healthee is to remove confusion around benefits and help employees take charge of their healthcare decisions,” said Guy Benjamin, CEO and Co-Founder of Healthee. “Through our partnership with HBA, we’re giving organizations and their employees the tools they need to make smarter choices.”

Moving Healthcare Forward

Together, HBA and Healthee are redefining what it means to deliver accessible, technology-driven healthcare solutions. By combining HBA’s innovative plan designs with Healthee’s digital engagement platform, the partnership sets a new standard for simplicity, transparency, and member empowerment in today’s evolving benefits landscape.

About The Health Benefit Alliance

Headquartered in Norwalk, CT, The Health Benefit Alliance delivers efficient, affordable, and compliant health benefit solutions for employers nationwide. HBA’s integrated plan designs emphasize zero-deductible and low copay structures, and PPO network options. With a steadfast commitment to access, affordability, and performance, HBA helps clients offer valuable, easy-to-use benefits that attract and retain talent while controlling costs. www.healthbenefitalliance.com

About Healthee

Healthee is a leading company in the health tech industry, focused on transforming how employees navigate healthcare and benefits. With a mission to make access to a healthier life effortless, Healthee utilizes AI technology to simplify complex benefits systems, enhancing user experience, cutting costs, and improving care outcomes. The Healthee platform is designed to make healthcare more accessible, personalized, and efficient. For more information, visit Healthee.com or connect with Healthee on LinkedIn, Instagram, Facebook, X, and YouTube.

Contacts

For more information, please contact:
Bill Kane

Chief Experience Officer, HBA

bkane@thehba.com

Omer Maman

VP of Marketing, Healthee

omer@healthee.com