Digital Storefront Rebrands as Movemint to Power Personalized Growth for Financial Institutions

New brand reflects evolution into a growth platform supporting engagement across the financial institution lifecycle

NEW YORK–(BUSINESS WIRE)–Digital Storefront, a digital marketing and embedded finance platform serving financial institutions nationwide, today announced it has rebranded as Movemint. The new name reflects the company’s expanded role in helping institutions drive measurable growth across loans, deposits, and non-interest income.

Movemint is designed to help financial institutions connect engagement to action through personalized digital experiences. Built to support modern consumer expectations, the platform enables institutions to deepen relationships and increase product adoption across digital and human-assisted channels.

“Our rebrand to Movemint marks an important next chapter for the company,” said Brian Bodell, CEO of Movemint. “We’re building on a strong foundation while continuing to invest in innovation that helps institutions engage customers and members more effectively. Movemint reflects our focus on momentum, growth, and delivering real outcomes for our partners.”

Natively integrated into digital banking, Movemint extends across branch, contact center, and marketing channels to support coordinated engagement throughout the full consumer lifecycle. By connecting intelligence and automation, the platform enables institutions to deliver relevant product experiences at scale—driving stronger engagement, conversion, and adoption.

“Today’s announcement and the transition to the Movemint brand is meaningful from a partner perspective,” said Michael Savino, Chief Lending Officer, Municipal Credit Union. “We’ve valued working alongside the team throughout this evolution, and we’re excited to see that progress come to life in the rebrand.”

With seamless integration into existing systems, Movemint provides institutions with visibility into engagement and performance while enabling faster response to changing market conditions. Institutions can track behavior, deliver tailored offers, and support smoother interactions across channels—allowing consumers and members to discover, select, and engage with financial products anytime and anywhere.

About Movemint (formerly Digital Storefront)

Movemint is a digital marketing and embedded finance platform that helps financial institutions drive loans, deposits, and non-interest income growth through personalized experiences. Integrated into digital banking, the platform supports coordinated engagement across branch, contact center, and marketing channels. By connecting intelligence, automation, and performance insights, Movemint enables institutions to convert engagement into measurable outcomes.

For more information, visit www.MovemintTech.com or connect with us on LinkedIn.

Contacts

MEDIA CONTACT:
Anna Stanley

anna@williammills.com
251.517.7857