World Chain Unveils $50M Rewards Program to Scale World ID Verification

• World Chain unveils a reward program that would enable developers to earn up to $50 million annually. 
• Builders would have to refer users who want to access the functionalities in the applications they built to World ID Verification. 

World Chain has announced a new reward program called World Grow to significantly increase its World ID Verification. According to the information, this program has been designed as an affiliate exercise, where developers are rewarded for referring users who want to access their applications through World ID and Credential verifications.

In a short video accompanying this announcement, developers are expected to earn millions of dollars annually through this program. Specifically, affiliates could earn up to $50 million for accelerating the growth of the real human network.

World Chain’s Previous Programs

In April 2025, World Chain unveiled another reward program labeled as “Developers’ Rewards Pilot” to award builders with $25,000 per week. In that announcement, it was highlighted that this would be based on the usage of their Mini Apps.

Apart from this, World Chain also unveiled the Mini App Grants Program to ensure that builders who turn a validated idea into a working mini app are supported. The program was also accessible by those with live mini apps that are already in use by real, verified, and human users who need capital to grow faster. Technically, this forms part of the original objective of World Chain, which is reported to transcend the traditional blockchain.

Worldcoin, a project founded by OpenAI founder Sam Altman in 2020, launched World Chain to integrate advanced technologies like the World ID for robust security, unique user identification, and embedded mini apps for user convenience. It was also created to ensure that there is a form of interaction and monetization that makes it user-friendly and accessible for everyone.

Previous Development and WLD’s Price Reaction

As detailed in our earlier post, World Chain has integrated native USD Coin and has also provided support for Circle’s Cross-Chain Transfer Protocol V2. As also mentioned in our previous coverage, it has achieved cross-chain excellence through an integration of Chainlink’s Cross-Chain Interoperability Protocol (CCIP).

At the time of writing, the native token of World, WLD, was trading at $0.63 and had surged by 1.29% in the last 24 hours and 29% in the last seven days. This has increased its market capitalization to $1.6 billion, according to CoinMarketCap. However, traders’ interest appears to be down as its 24-hour trading volume declines by 21% to $116 million.