United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.” According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former…United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.” According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former…

Christie’s shuts down NFT department under new CEO Bonnie Brennan

2025/09/09 16:06
3분 읽기
이 콘텐츠에 대한 의견이나 우려 사항이 있으시면 crypto.news@mexc.com으로 연락주시기 바랍니다

United Kingdom-based auction house Christie’s is shutting down its dedicated non-fungible token department as part of a strategic decision to “reformat digital art sales.”

Summary
  • Christie’s has closed its dedicated NFT department, folding operations into its 20th and 21st-century art division.
  • Two staffers, including VP of Digital Art Nicole Sales Giles, were laid off at the end of August.
  • The decision is part of a broader strategic restructuring under new CEO Bonnie Brennan.

According to a Sep. 8 report from Now Media, the news was confirmed by Christie’s former VP of Digital Art, Nicole Sales Giles, who was let go, along with another staffer, at the end of August.

A Christie’s spokesperson added that the move was a “strategic decision to reformat digital art sales,” under the vision of the auction house’s new CEO Bonnie Brennan, who took charge in February this year.

Christie’s first entered the NFT market back in March 2021 and has since played a key role in pushing digital collectibles into the mainstream, especially due to its reputation as one of the oldest auction houses in the world. Over the years, the auction house has enabled some of the biggest sales in the history of the NFT market.

Among them were two landmark works by digital artist Mike “Beeple” Winkelmann’s portfolio, Everydays: The First 5000 Days, which fetched $69.3 million, and Human One, which sold for $28.9 million.

Beyond sales, Christie’s was also an active supporter of the NFT ecosystem during its formative years. It launched its own on-chain auction platform, Christie’s 3.0, partnered with crypto-native platforms like OpenSea, and even embraced emerging formats such as Bitcoin Ordinals, hosting its first Ordinals auction in October last year.

Christie’s will not stop selling NFTs

Although the auction house is winding down its core NFT team, it will continue offering digital artworks with the larger “20th and 21st-century art category,” the Christie’s spokesperson said. 

Further, at least one digital art specialist will also be kept on staff, and as of press time, its online auctioning platform remains live.

The exact reason why Christie’s has decided to put NFTs on the sidelines was not disclosed, but the crypto community speculates that it may have something to do with dwindling NFT sales and an overall slowdown across the global art market.

NFT markets have had a sloppy last year, and the drawdown extended throughout the first half of 2025, with several popular NFT collections posting weak trading volumes and sales numbers. Last week itself saw one of the steepest weekly drops in sales volume in recent months, with a 22.65% drop.

According to data from Crypto Slam, since the start of 2024, NFT sales volume alongside the number of market participants has continued to decline.

Yearly NFT sales in USD.

And it’s not just the NFT market that may have influenced Christie’s decision, according to Fanny Lakoubay, a digital art adviser and curator, who speculated that it may have stemmed from the “current art market contraction.”

“Auction houses can’t justify a whole department when it brings in less revenue than the others, even with some recent successful sales,” Lakoubay said.

시장 기회
체인스왑 로고
체인스왑 가격(TOKEN)
$0.002457
$0.002457$0.002457
-1.24%
USD
체인스왑 (TOKEN) 실시간 가격 차트
면책 조항: 본 사이트에 재게시된 글들은 공개 플랫폼에서 가져온 것으로 정보 제공 목적으로만 제공됩니다. 이는 반드시 MEXC의 견해를 반영하는 것은 아닙니다. 모든 권리는 원저자에게 있습니다. 제3자의 권리를 침해하는 콘텐츠가 있다고 판단될 경우, crypto.news@mexc.com으로 연락하여 삭제 요청을 해주시기 바랍니다. MEXC는 콘텐츠의 정확성, 완전성 또는 시의적절성에 대해 어떠한 보증도 하지 않으며, 제공된 정보에 기반하여 취해진 어떠한 조치에 대해서도 책임을 지지 않습니다. 본 콘텐츠는 금융, 법률 또는 기타 전문적인 조언을 구성하지 않으며, MEXC의 추천이나 보증으로 간주되어서는 안 됩니다.

USD1 Genesis: 0 Fees + 12% APR

USD1 Genesis: 0 Fees + 12% APRUSD1 Genesis: 0 Fees + 12% APR

New users: stake for up to 600% APR. Limited time!