Walmart has rolled out Bitcoin and Ethereum trading inside its OnePay app, allowing millions of shoppers to buy, sell, and convert crypto for everyday retail purchases.Walmart has rolled out Bitcoin and Ethereum trading inside its OnePay app, allowing millions of shoppers to buy, sell, and convert crypto for everyday retail purchases.
Walmart Launches Bitcoin and ETH Trading via OnePay App
News Brief
Walmart has rolled out Bitcoin and Ethereum trading inside its OnePay app, allowing millions of shoppers to buy, sell, and convert crypto for everyday retail purchases.
Walmart has rolled out Bitcoin and Ethereum trading inside its OnePay app, allowing millions of shoppers to buy, sell, and convert crypto for everyday retail purchases.
What’s New
- Assets supported: Bitcoin (BTC) and Ethereum (ETH)
- Platform: Walmart’s OnePay app
- Use case: Convert crypto balances directly for in‑store and online purchases
- Audience: Millions of Walmart customers across the U.S.
This effectively turns OnePay into a consumer‑facing crypto on‑ramp and off‑ramp.
Why This Matters
- Mainstream adoption: Walmart’s scale brings crypto into daily commerce
- Utility over speculation: Crypto used as spending power, not just an investment
- Lower friction: No need to move funds between external wallets and banks
- Retail normalization: Crypto becomes just another payment rail
Few companies can integrate crypto into real‑world spending at this scale.
How It Changes the Crypto Narrative
- Bridges holding crypto and using crypto
- Encourages circulation, not just hoarding
- Reinforces the role of BTC and ETH as convertible digital assets rather than fringe instruments
It also complements stablecoin and ETF adoption by expanding consumer‑side use cases.
What to Watch
- Fees and spreads inside OnePay
- Whether Walmart expands to stablecoins or additional tokens
- Regulatory responses as crypto trading enters mass retail platforms
- Adoption rates among non‑crypto‑native users
Bottom Line
By enabling Bitcoin and ETH trading—and direct conversion for purchases—inside OnePay, Walmart is pushing crypto closer to everyday life. At Walmart’s scale, even modest usage could meaningfully accelerate real‑world crypto adoption.
Market Opportunity
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