Cryptocurrency and sport may not seem the likeliest of pairings, but BWT Alpine Formula 1 Team driver Pierre Gasly will be on stage this week in Dubai at Binance Blockchain Week 2025 to discuss how the two have a natural synergy.
Gasly, who has previously teamed up with Binance for various engagement campaigns, including getting fans to design his Grand Prix helmet, will join Binance’s chief marketing officer Rachel Conlan to delve deeper into how sports and crypto converge.
Conlan will also interview the stars of the Humans of Binance short film series. This global campaign shares the stories of individuals whose lives have been positively transformed by crypto and blockchain technology, from retirees learning new skills to parents striving to build a better future for their children.
Binance Blockchain Week takes place at Dubai’s Coca-Cola Arena on December 3-4, featuring global leaders shaping the future of digital assets, including Tether co-founder Reeve Collins, Ripple chief executive Brad Garlinghouse, Solana Foundation president Lily Liu, Zcash co-founder Eli Ben Sasson and entrepreneur, investor and former Coinbase chief technology officer Balaji Srinivasan.
The programme is built around real-world adoption, with sessions covering Bitcoin, stablecoins, DeFi, regulation, Web3 infrastructure and payments.
Binance chief executive Richard Teng will kick off the flagship event by looking at where digital assets are heading and the UAE’s growing leadership in global innovation.
This will be followed by a talk by Omar Sultan Al Olama, the UAE’s minister of state for AI, digital economy and remote work applications, who will discuss how digital foundations being built today will directly influence competitiveness in the years ahead.
Title sponsor Celo and Platinum+ sponsors Solayer and Nexpace will also make keynote speeches about subjects including payments innovation, high-performance Web3 infrastructure and next-generation interoperable systems.
The tools and technologies being built right now will be showcased over two days on the Innovation Stage, where attendees can see how emerging ideas translate into real applications.
Attendees can learn about practical education and ecosystem development with Binance Academy and Mena academic partners; gaming, AI and in-game economy innovation.
There will also be rapid founder pitches and deep dives into next-gen blockchains, new liquidity models and the “physical internet”.
Binance Blockchain Week 2025 takes place at the Cola-Cola Arena in Dubai on December 3-4. Register for your spot and see the full programme of events on the event website.

