The post How Luigi Montanini Became F1’s First Chef appeared on BitcoinEthereumNews.com. “Pasticcino” Luigi Montanini, the first F1 Chef Barilla Group Now in his 70s, Luigi Montanini has finally been recognized for his seminal role in Italian pasta history. This year, Barilla, the world’s largest pasta producer, announced a new multi-year partnership with Formula 1 (F1) acknowledging Montanini’s contributions by making him the face of its most recent ad campaign, Tastes Like Family. About fifty years ago, long before major sporting events like the U.S. Tennis Open and NFL Super Bowl were celebrated for creative culinary drawing foodie fans to stadiums, Luigi Montanini became the accidental chef of a Formula 1 racing team. Affectionately known as Pasticcino (a nickname from his youth), Montanini began serving pasta—a cherished staple of Italian cuisine whose origins trace back to the Etruscans—to the drivers, mechanics, and engineers in the paddocks. He never dreamed he would be cementing his humble culinary legacy in the world of racing. The Making Of An Accidental F1 Chef Entrance to the Ferrari museum in Maranello, Italy getty The town of Maranello, which lies just south of Modena in the region of Emilia Romagna, is the home of automotive giant Ferrari. Also, the birthplace of its legendary founder, Enzo Ferrari, it is home to the Musei Ferrari, where racing fans can view Formula 1 cars up close. In the past, cold sandwiches had traditionally fueled most racing teams. But Enzo Ferrari believed that “technicians work well if they eat well.” So Ferrari asked Pasticcino, a pastry maker from Modena, to follow and feed his team, Scuderia Ferrari, now considered the oldest and most successful F1 racing team in history. For twelve years, cooking with only a handful of pots on a two-burner camping stove, the chef prepared simple hot pasta dishes paired with his wife Ada’s home-cooked sauce. The setting was makeshift,… The post How Luigi Montanini Became F1’s First Chef appeared on BitcoinEthereumNews.com. “Pasticcino” Luigi Montanini, the first F1 Chef Barilla Group Now in his 70s, Luigi Montanini has finally been recognized for his seminal role in Italian pasta history. This year, Barilla, the world’s largest pasta producer, announced a new multi-year partnership with Formula 1 (F1) acknowledging Montanini’s contributions by making him the face of its most recent ad campaign, Tastes Like Family. About fifty years ago, long before major sporting events like the U.S. Tennis Open and NFL Super Bowl were celebrated for creative culinary drawing foodie fans to stadiums, Luigi Montanini became the accidental chef of a Formula 1 racing team. Affectionately known as Pasticcino (a nickname from his youth), Montanini began serving pasta—a cherished staple of Italian cuisine whose origins trace back to the Etruscans—to the drivers, mechanics, and engineers in the paddocks. He never dreamed he would be cementing his humble culinary legacy in the world of racing. The Making Of An Accidental F1 Chef Entrance to the Ferrari museum in Maranello, Italy getty The town of Maranello, which lies just south of Modena in the region of Emilia Romagna, is the home of automotive giant Ferrari. Also, the birthplace of its legendary founder, Enzo Ferrari, it is home to the Musei Ferrari, where racing fans can view Formula 1 cars up close. In the past, cold sandwiches had traditionally fueled most racing teams. But Enzo Ferrari believed that “technicians work well if they eat well.” So Ferrari asked Pasticcino, a pastry maker from Modena, to follow and feed his team, Scuderia Ferrari, now considered the oldest and most successful F1 racing team in history. For twelve years, cooking with only a handful of pots on a two-burner camping stove, the chef prepared simple hot pasta dishes paired with his wife Ada’s home-cooked sauce. The setting was makeshift,…

How Luigi Montanini Became F1’s First Chef

“Pasticcino” Luigi Montanini, the first F1 Chef

Barilla Group

Now in his 70s, Luigi Montanini has finally been recognized for his seminal role in Italian pasta history.

This year, Barilla, the world’s largest pasta producer, announced a new multi-year partnership with Formula 1 (F1) acknowledging Montanini’s contributions by making him the face of its most recent ad campaign, Tastes Like Family.

About fifty years ago, long before major sporting events like the U.S. Tennis Open and NFL Super Bowl were celebrated for creative culinary drawing foodie fans to stadiums, Luigi Montanini became the accidental chef of a Formula 1 racing team.

Affectionately known as Pasticcino (a nickname from his youth), Montanini began serving pasta—a cherished staple of Italian cuisine whose origins trace back to the Etruscans—to the drivers, mechanics, and engineers in the paddocks.

He never dreamed he would be cementing his humble culinary legacy in the world of racing.

The Making Of An Accidental F1 Chef

Entrance to the Ferrari museum in Maranello, Italy

getty

The town of Maranello, which lies just south of Modena in the region of Emilia Romagna, is the home of automotive giant Ferrari. Also, the birthplace of its legendary founder, Enzo Ferrari, it is home to the Musei Ferrari, where racing fans can view Formula 1 cars up close.

In the past, cold sandwiches had traditionally fueled most racing teams. But Enzo Ferrari believed that “technicians work well if they eat well.”

So Ferrari asked Pasticcino, a pastry maker from Modena, to follow and feed his team, Scuderia Ferrari, now considered the oldest and most successful F1 racing team in history.

For twelve years, cooking with only a handful of pots on a two-burner camping stove, the chef prepared simple hot pasta dishes paired with his wife Ada’s home-cooked sauce. The setting was makeshift, with meals often eaten on car hoods and folding chairs.

“Formula 1 has always been a world of rivalry and competition,” says Paolo Barilla, Vice Chairman of the BariIla Group and a former F1 driver, in a press release announcing the partnership. Twenty-four F1 races now take place across multiple countries with drivers representing different national flags.

But much like the tradition of “Domenica Italiana” (which often includes Sunday dinners with family and friends), Montanini’s plates of pasta brought opponents together.

“They’d come to me as if they were arriving at their mother’s house,” he says. “They sat down. For a while, the track, the rivalry, the competition —all of it disappeared.”

Today, Italy leads the world in both pasta consumption and pasta production, and pasta dishes continue to unite Italian families and friends around the world. This beloved food is also one of Italy’s most popular exports.

Visiting Emilia Romagna? A Chance To Taste Pasticcino’s Pasta

Tagliatelle al ragu, long, flat egg pasta with a meat sauce or Bolognese sauce

getty

Years after serving as the first F1 chef for the Ferrari team, Luigi Montanini also cooked for Flavio Briatore’s Benetton team.

But the chef eventually returned to his roots, opening his own restaurant, Da Pasticcino, in the small town of Castelnuovo Rangone (in the province of Modena). The restaurant is less than a 15-minute drive from the Ferrari Museum.

Serving typical Modenese cuisine, Da Pasticcino is currently rated #1 by TripAdvisor among the 37 restaurants located in Castelnuovo. The extensive menu of traditional fare includes more than a dozen pasta dishes, including iconic ones like tagliatelle and tortelloni. The white truffle menu is sure to tempt the taste buds of food enthusiasts.

In addition to tasting the chef’s cuisine, diners can see Pasticcino’s collection of historic photos and articles on the walls documenting his role in F1 racing.

Vintage photo of F1 mechanics/engineers eating pasta

The Barilla Group

Source: https://www.forbes.com/sites/irenelevine/2025/09/22/the-story-of-pasticcino-how-luigi-montanini-became-f1s-first-chef/

Market Opportunity
1 Logo
1 Price(1)
$0.008839
$0.008839$0.008839
+7.53%
USD
1 (1) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Strategy Buys $109M in Bitcoin as Corporate BTC Treasuries Expand in 2025

Strategy Buys $109M in Bitcoin as Corporate BTC Treasuries Expand in 2025

The post Strategy Buys $109M in Bitcoin as Corporate BTC Treasuries Expand in 2025 appeared on BitcoinEthereumNews.com. Strategy announced its latest Bitcoin purchase
Share
BitcoinEthereumNews2025/12/30 08:46
Tokyo Fashion Brand Expands Into Bitcoin and AI

Tokyo Fashion Brand Expands Into Bitcoin and AI

The post Tokyo Fashion Brand Expands Into Bitcoin and AI appeared on BitcoinEthereumNews.com. On Wednesday, Japanese casual apparel retailer Mac House announced that shareholders approved a name change to Gyet Co., Ltd., signaling a strategic shift into crypto and digital assets. The move highlights a broader corporate plan centered on cryptocurrency, blockchain, and artificial intelligence. It reflects the company’s ambition to launch a global Bitcoin treasury program, drawing attention from both domestic and international observers. “Yet” and Its Global Significance Gyet’s amended corporate charter introduces wide-ranging digital initiatives, adding cryptocurrency acquisition, trading, management, and payment services. The new objectives also cover crypto mining, staking, lending, and yield farming, as well as blockchain system development, NFT-related projects, and research in generative AI and data center operations. These changes indicate a clear intent to diversify beyond apparel and position the company within global technology and finance sectors. Sponsored Sponsored The rebranding reflects Gyet’s aim to operate with a broader international outlook. Its new name conveys three concepts: “Growth Yet,” “Global Yet,” and “Generation Yet,” signaling a desire to create technology-driven value for future generations while expanding beyond Japan’s domestic market. Bitcoin Purchasing and Mining Gyet declared its digital asset ambitions in June 2025 and in July signed a basic cooperation agreement with mining firm Zerofield. The company has since begun a $11.6 million Bitcoin acquisition program and is testing mining operations in US states such as Texas and Georgia, where electricity costs are relatively low. Its goal of holding more than 1,000 BTC is modest globally, but the model—funding purchases and mining with retail cash flow—remains unusual for an apparel business. Within Japan, Gyet follows companies such as Hotta Marusho and Kitabo, which have also diversified into cryptocurrency activities distinct from their original operations. This move may accelerate corporate Bitcoin holdings as a financial strategy, attract interest in overseas mining ventures by Japanese firms, and…
Share
BitcoinEthereumNews2025/09/18 11:13
Scaramucci: Solana Could Surpass Ethereum Market Cap on Growth, Activity

Scaramucci: Solana Could Surpass Ethereum Market Cap on Growth, Activity

The post Scaramucci: Solana Could Surpass Ethereum Market Cap on Growth, Activity appeared on BitcoinEthereumNews.com. Anthony Scaramucci predicts Solana could
Share
BitcoinEthereumNews2025/12/30 09:38