Visa Expands Stablecoin Push with New Advisory Practice for Financial Institutions

Visa launches a stablecoins advisory practice, helping banks and fintechs design compliant strategies as payments firms accelerate digital currency adoption.

Visa has launched a Stablecoins Advisory Practice, signaling a deeper push into blockchain-based payments. The initiative is aimed at banks, fintechs and enterprises looking for stablecoin strategies. Notably, Visa wants to support adoption and not speculation. As a result, the move can be seen as a surge in institutional demand after recent regulatory clarity in the United States.

Visa Targets Banks and Fintechs with Structured Stablecoin Guidance

Stablecoins keep their prices in check by their reserves, most often pegged to the U.S. dollar. Recently, they have gained momentum after President Donald Trump signed the Genius Act in July. That law provided for rules of issue. As a result, financial institutions of old accelerated exploration, according to reporting by Fortune magazine.

Visa Consulting and Analytics takes the lead on the new practice. Its global head, Carl Rutstein, stressed client-driven demand. He said that Visa exists in stablecoins and is to help clients grow. Therefore, the advisory is focused on strategy, technology, operations, and implementation across the payment use cases.

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Currently, the practice works with dozens of clients. These include Navy Federal Credit Union, VyStar Credit Union and Pathward. Importantly, Visa is looking forward to the number reaching hundreds. However, Rutstein said some clients may eventually conclude that stablecoins lack customer demand.

The advisory is responsible for supporting cross-border and business-to-business payments. In particular, it is aimed at countries with volatile currencies. As a result, companies can compare the cost, speed and efficiency of settlement. Visa places the practice in a neutral position to help clients determine if adoption suits their needs.

Visa’s experience is the basis of the initiative. In 2023, it piloted the use of USD C settlement. Since then, it grew considerably. Today, there are over 130 stablecoin linked card programs supported by Visa. These are operating in more than 40 countries around the globe.

Moreover, Visa handles about $3.5 billion in annualized stablecoin settlement volumes. This scale allows for some practical insight. Therefore, the company contends that it can steer institutions through operational realities, rather than theoretical benefits.

Industry Momentum Grows as Visa Scales Stablecoin Capabilities

Other payment giants have increased stablecoin involvement. PayPal and Mastercard recently included expansion with related services. As a result, competition increased as regulation eliminated uncertainty. Visa’s advisory practice has been aimed at distinguishing through consultation-depth rather than at issuing.

The practice is based on thousands of consultants, data scientists and product specialists. Services include stablecoin training courses and a new Visa University course. In addition, clients receive planning for market entry, use-case sizing and technology integration support.

Navy Federal Credit Union highlighted possible benefits. Senior vice president Matt Freeman stated that stablecoins could help improve the speed of payments and reduce costs. Therefore, thanks to the support of Visa, the institution is exploring strategic alignment for its 15 million members worldwide.

VyStar Credit Union echoed similar views. Vice president Lauren Morrison said that Visa offered unparalleled scale and crypto expertise. Consequently, VyStar derived customized knowledge. This contributed to inform, cautious strategy in relation to stablecoin relevance.

Visa Direct is also driving the pilots ahead with some stablecoins. Qualified businesses are allowed to pre-fund cross-border payments. Then, they can pay out directly to stablecoin wallets of individual users. This could make it less dependent on correspondent banking networks.

All things considered, Visa is positioning stablecoins as infrastructure, not disruption. The advisory practice is indicative of cautious institutional adoption. As regulation changes, Visa anticipates stable client growth. Ultimately, stablecoins could transform the efficiency of settlement throughout worldwide payment markets.

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