Coinbase Expands Its European Footprint With Major New Integration

Coinbase is making a targeted move in Central Europe, signaling a deeper focus on local market access despite ongoing regulatory uncertainty.

Coinbase is expanding its presence in Poland by integrating the country’s most widely used mobile payment system, aiming to simplify crypto access despite ongoing regulatory delays.

The integration allows Polish users to fund accounts and transact using Blik, a mobile payment method already embedded in daily commerce and used by nearly 20 million people. By working with European payments provider PPro, Coinbase is plugging directly into an existing financial habit rather than asking users to adapt to new rails.

This approach reflects a broader shift in Coinbase’s expansion strategy. Instead of leading with product breadth alone, the exchange is focusing on reducing friction at the point of entry, betting that familiarity and speed are decisive factors in driving adoption.

Expansion Continues as Regulation Lags

The rollout comes against a complicated regulatory backdrop. While the European Union’s Markets in Crypto-Assets Regulation is already active, Poland has yet to pass domestic legislation to formally implement it. Political disagreements have slowed progress, with a previously vetoed crypto bill recently resurfacing in parliament.

Despite the uncertainty, Coinbase operates under a MiCA license secured earlier this year, allowing it to offer regulated services across EU member states. That authorization gives the company room to grow locally even as Poland’s legal framework remains unresolved.

Market data suggests user demand is not waiting on lawmakers. Poland ranks among Europe’s more active crypto markets by transaction volume, highlighting a disconnect between regulatory pace and real-world adoption. Industry analysts note that delayed implementation does not necessarily indicate hostility, especially compared with countries that have introduced stricter crypto-specific rules.

By integrating Blik, Coinbase is effectively anchoring itself to Poland’s financial reality rather than its legislative calendar. The move underscores a simple calculation: when regulation moves slowly, user experience and infrastructure can still move fast.

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