LAS VEGAS, Jan. 4, 2026 /PRNewswire/ — As tariff pressures and economic uncertainty impact the business landscape, the Consumer Technology Association (CTA)® todayLAS VEGAS, Jan. 4, 2026 /PRNewswire/ — As tariff pressures and economic uncertainty impact the business landscape, the Consumer Technology Association (CTA)® today

CTA: Despite Tariffs and Economic Headwinds, U.S. Consumer Tech Revenue to Hit $565 Billion in 2026

LAS VEGAS, Jan. 4, 2026 /PRNewswire/ — As tariff pressures and economic uncertainty impact the business landscape, the Consumer Technology Association (CTA)® today is releasing its U.S. Consumer Technology Industry Forecast showing the industry is projected to reach $565 billion in revenue in 2026, growing 3.7% year over year. The forecast is being unveiled during CTA’s Tech Trends to Watch event during Media Days at CES® 2026, where industry leaders are gathering to discuss the latest innovations and assess the year ahead.

The outlook underscores the industry’s resilience at a pivotal moment, as companies navigate economic challenges, shifting supply chains, and growing pressure on consumer spending.

“Even as tariffs and broader economic pressures intensify, Americans continue to invest in technology that improves productivity, connectivity, and quality of life,” said Gary Shapiro, Executive Chair & CEO. “But the impact of economic uncertainty is becoming more visible as companies move through pre-tariff inventories and face tougher cost decisions heading into 2026.”

The forecast shows that while overall growth remains steady, the burden of rising costs is falling unevenly across the industry, with smaller companies more likely to face margin pressure or supply chain disruptions.

Despite challenges, key segments continue to expand. Hardware revenues are expected to grow 3.4%, while consumer spending on software and services is projected to rise 4.2%, reaching nearly $194 billion. However, unit shipments are forecast to grow just 0.7% in 2026.

Consumers are increasingly prioritizing software-driven value, anchoring to subscription services, and leveraging flexible financing options, signaling a market increasingly driven by premium features and AI-enabled experiences.

These innovations are on full display at CES 2026, where CTA’s Tech Trends to Watch highlights three major forces shaping the next phase of the consumer technology industry:

  • Intelligent Transformation — Artificial intelligence is becoming foundational across devices, platforms, and services, enabling smarter systems and more personalized consumer experiences.
  • Longevity Technologies — Advances in digital health, remote care, and wellness tools are accelerating as consumers seek technologies that support longer, healthier lives.
  • Engineering Tomorrow — Continued investment in electrification, mobility, energy management, and infrastructure modernization is laying the groundwork for future innovation.

Compared to last year, these trends are emerging amid greater economic pressure. Still, CTA’s forecast points to a sector adapting quickly—shifting toward software, services, and premium innovation as the primary drivers of growth in 2026.

If you missed today’s presentation, tune in to the livestream of CES 2026 Trends to Watch at the Research Summit, presented by CTA, at 10 a.m. PT, Monday, January 5 or access the on-demand replay at CES.tech.

Methodology
CTA’s January 2026 U.S. Consumer Technology Industry Forecast and One-Year Industry Forecast are based on qualitative and quantitative input from CTA member companies and industry participants, combined with analysis from CTA’s research team.

Sign up for CTA Research Insights.

About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.

About CES®:
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world’s biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2026 takes place Jan. 6-9, 2026, in Las Vegas. Learn more at CES.tech and follow CES on social.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/cta-despite-tariffs-and-economic-headwinds-us-consumer-tech-revenue-to-hit-565-billion-in-2026-302652218.html

SOURCE Consumer Technology Association

Market Opportunity
Cross The Ages Logo
Cross The Ages Price(CTA)
$0.01471
$0.01471$0.01471
+56.15%
USD
Cross The Ages (CTA) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Vitalik Buterin: Ethereum’s Unique Strength Lies in Resilience

Vitalik Buterin: Ethereum’s Unique Strength Lies in Resilience

Vitalik Buterin emphasizes Ethereum's focus on resilience, advocating user sovereignty and security over speed.
Share
coinlineup2026/01/06 08:43
Unprecedented Surge: Gold Price Hits Astounding New Record High

Unprecedented Surge: Gold Price Hits Astounding New Record High

BitcoinWorld Unprecedented Surge: Gold Price Hits Astounding New Record High While the world often buzzes with the latest movements in Bitcoin and altcoins, a traditional asset has quietly but powerfully commanded attention: gold. This week, the gold price has once again made headlines, touching an astounding new record high of $3,704 per ounce. This significant milestone reminds investors, both traditional and those deep in the crypto space, of gold’s enduring appeal as a store of value and a hedge against uncertainty. What’s Driving the Record Gold Price Surge? The recent ascent of the gold price to unprecedented levels is not a random event. Several powerful macroeconomic forces are converging, creating a perfect storm for the precious metal. Geopolitical Tensions: Escalating conflicts and global instability often drive investors towards safe-haven assets. Gold, with its long history of retaining value during crises, becomes a preferred choice. Inflation Concerns: Persistent inflation in major economies erodes the purchasing power of fiat currencies. Consequently, investors seek assets like gold that historically maintain their value against rising prices. Central Bank Policies: Many central banks globally are accumulating gold at a significant pace. This institutional demand provides a strong underlying support for the gold price. Furthermore, expectations around interest rate cuts in the future also make non-yielding assets like gold more attractive. These factors collectively paint a picture of a cautious market, where investors are looking for stability amidst a turbulent economic landscape. Understanding Gold’s Appeal in Today’s Market For centuries, gold has held a unique position in the financial world. Its latest record-breaking performance reinforces its status as a critical component of a diversified portfolio. Gold offers a tangible asset that is not subject to the same digital vulnerabilities or regulatory shifts that can impact cryptocurrencies. While digital assets offer exciting growth potential, gold provides a foundational stability that appeals to a broad spectrum of investors. Moreover, the finite supply of gold, much like Bitcoin’s capped supply, contributes to its perceived value. The current market environment, characterized by economic uncertainty and fluctuating currency values, only amplifies gold’s intrinsic benefits. It serves as a reliable hedge when other asset classes, including stocks and sometimes even crypto, face downward pressure. How Does This Record Gold Price Impact Investors? A soaring gold price naturally raises questions for investors. For those who already hold gold, this represents a significant validation of their investment strategy. For others, it might spark renewed interest in this ancient asset. Benefits for Investors: Portfolio Diversification: Gold often moves independently of other asset classes, offering crucial diversification benefits. Wealth Preservation: It acts as a robust store of value, protecting wealth against inflation and economic downturns. Liquidity: Gold markets are highly liquid, allowing for relatively easy buying and selling. Challenges and Considerations: Opportunity Cost: Investing in gold means capital is not allocated to potentially higher-growth assets like equities or certain cryptocurrencies. Volatility: While often seen as stable, gold prices can still experience significant fluctuations, as evidenced by its rapid ascent. Considering the current financial climate, understanding gold’s role can help refine your overall investment approach. Looking Ahead: The Future of the Gold Price What does the future hold for the gold price? While no one can predict market movements with absolute certainty, current trends and expert analyses offer some insights. Continued geopolitical instability and persistent inflationary pressures could sustain demand for gold. Furthermore, if global central banks continue their gold acquisition spree, this could provide a floor for prices. However, a significant easing of inflation or a de-escalation of global conflicts might reduce some of the immediate upward pressure. Investors should remain vigilant, observing global economic indicators and geopolitical developments closely. The ongoing dialogue between traditional finance and the emerging digital asset space also plays a role. As more investors become comfortable with both gold and cryptocurrencies, a nuanced understanding of how these assets complement each other will be crucial for navigating future market cycles. The recent surge in the gold price to a new record high of $3,704 per ounce underscores its enduring significance in the global financial landscape. It serves as a powerful reminder of gold’s role as a safe haven asset, a hedge against inflation, and a vital component for portfolio diversification. While digital assets continue to innovate and capture headlines, gold’s consistent performance during times of uncertainty highlights its timeless value. Whether you are a seasoned investor or new to the market, understanding the drivers behind gold’s ascent is crucial for making informed financial decisions in an ever-evolving world. Frequently Asked Questions (FAQs) Q1: What does a record-high gold price signify for the broader economy? A record-high gold price often indicates underlying economic uncertainty, inflation concerns, and geopolitical instability. Investors tend to flock to gold as a safe haven when they lose confidence in traditional currencies or other asset classes. Q2: How does gold compare to cryptocurrencies as a safe-haven asset? Both gold and some cryptocurrencies (like Bitcoin) are often considered safe havens. Gold has a centuries-long history of retaining value during crises, offering tangibility. Cryptocurrencies, while newer, offer decentralization and can be less susceptible to traditional financial system failures, but they also carry higher volatility and regulatory risks. Q3: Should I invest in gold now that its price is at a record high? Investing at a record high requires careful consideration. While the price might continue to climb due to ongoing market conditions, there’s also a risk of a correction. It’s crucial to assess your personal financial goals, risk tolerance, and consider diversifying your portfolio rather than putting all your capital into a single asset. Q4: What are the main factors that influence the gold price? The gold price is primarily influenced by global economic uncertainty, inflation rates, interest rate policies by central banks, the strength of the U.S. dollar, and geopolitical tensions. Demand from jewelers and industrial uses also play a role, but investment and central bank demand are often the biggest drivers. Q5: Is gold still a good hedge against inflation? Historically, gold has proven to be an effective hedge against inflation. When the purchasing power of fiat currencies declines, gold tends to hold its value or even increase, making it an attractive asset for preserving wealth during inflationary periods. To learn more about the latest crypto market trends, explore our article on key developments shaping Bitcoin’s price action. This post Unprecedented Surge: Gold Price Hits Astounding New Record High first appeared on BitcoinWorld.
Share
Coinstats2025/09/18 02:30
Grayscale ETHE Becomes First U.S. Ethereum ETF to Distribute Staking Rewards

Grayscale ETHE Becomes First U.S. Ethereum ETF to Distribute Staking Rewards

Grayscale reached a new milestone today as its Ethereum-focused exchange-traded product completed a first-of-its-kind distribution. The Grayscale Ethereum Staking
Share
Tronweekly2026/01/06 08:30