Nvidia has reportedly discontinued production of its GeForce RTX 5070 Ti and 5060 Ti 16GB graphics cards. According to Hardware Unboxed, the company’s decision marks an end to two of its mid-range GPUs. The discontinuation has led to rising prices and dwindling stock, with no new shipments expected in the coming months.
ASUS, Nvidia’s largest AIB partner, confirmed that both the RTX 5070 Ti and 5060 Ti 16GB are now end-of-life products. Retailers across various regions, including the US and Australia, are already seeing limited stock of these models. Prices have surged as a result, with the RTX 5070 Ti increasing by $100 in the US, from $730 to $830, and AU$200 in Australia, from AU$1,200 to AU$1,400.
The 5060 Ti 16GB has also experienced a price hike, rising from $400 to as much as $530 for certain models. With the supply of these GPUs winding down, many customers are finding it increasingly difficult to find new units at reasonable prices. “Retailers have reported that restocks are unlikely until at least Q2 2026, further straining availability,” a representative from one retailer mentioned.
The price increases are largely attributed to rising VRAM costs and supply chain challenges. Nvidia has reportedly shifted its focus toward GPUs with 8GB of VRAM, such as the RTX 5060 and 5060 Ti 8GB, which are expected to be more cost-effective. This shift comes as Nvidia attempts to preserve its margins, navigating the pressures posed by expensive GDDR7 memory.
“High VRAM costs have made the production of these mid-range GPUs less viable,” said a source familiar with Nvidia’s strategy. As a result, the company is directing its resources toward producing GPUs with smaller memory capacities, which are cheaper to manufacture. This change could lead to further price increases and limited availability for higher-memory options.
While Nvidia pulls back on certain models, AMD continues to release its GPUs without such drastic cuts. The RX 7900 XT, for example, has faced price hikes but remains available on the market. AMD’s use of cheaper GDDR6 memory has allowed the company to maintain a steady supply of its own products, potentially giving it an advantage in the mid-range GPU market.
Retailers are watching the shift carefully. They believe AMD could gain ground in the $500–$700 range, an area Nvidia’s cutback has left vulnerable. However, analysts caution that AMD may face similar pressures, potentially discontinuing key models like the RX 7900 XT as supply chain issues affect its production costs.
With no immediate changes expected for Nvidia’s mid-range lineup, and with the RTX 50 Super series delayed, consumers will have to adapt to the limited availability of high-memory GPUs.
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