Strategy Adds 2,932 Bitcoin in $264M Buy as Holdings Near 713K BTC

Strategy expanded Bitcoin holdings with a $264 million purchase, pushing total reserves near 713,000 BTC amid volatile market conditions.

Strategy confirmed another major Bitcoin purchase, strengthening its long-term accumulation approach despite recent market volatility. The company acquired 2,932 BTC for about $264 million, signaling confidence continuing after an influential social media post on Sunday.

Strategy Expands Bitcoin Treasury Despite Market Pressure

Following the announcement, Strategy provided an average purchase price of close to $90,100 per Bitcoin for the transaction. Consequently, the total Bitcoin holdings of the firm as of January 25, 2026 was 712,647 BTC, as disclosed in an official disclosure.

Previously known as MicroStrategy, the company reported cumulative investments in Bitcoin of the order of $541.9 billion. Meanwhile, the average cost of purchase among all holdings is very close to $76,000 per Bitcoin, an indication of a long-term discipline of accumulation.

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Moreover, it was revealed from company filings that total Bitcoin purchases were done for roughly $54.19 billion historically. As a result, the average purchase price settled around $76 037 for a Bitcoin throughout several cycles of buying.

Additionally, Strategy has been raising funds from the sale of Class A common stocks, in order to continue acquiring Bitcoin. Therefore, the firm achieves a balance sheet flexibility while gradually increasing the digital asset exposure over time.

Meanwhile, the firm’s executive chairman Michael Saylor reinforced the firm’s conviction with a social media post that went viral. Shortly afterwards, the purchase announcement came, which took the crypto markets by storm.

However, overall market conditions are still challenging given that the price of Bitcoin changes considerably. On January 26, 2026, Bitcoin was trading around $87,700, which shows that the investor community and the external pressures are still reviewing it.

Bitcoin Volatility Keeps Strategy Stock Under Close Watch

At the same time, the stock performance of Strategy continued to be closely correlated to the price movements of Bitcoin. Notably, MSTR shares traded around $160.25 on January 26, 2026, which is an example of volatility persisting.

Furthermore, analysts noticed increased sensitivity between Bitcoin drawdowns and equity valuation. As such, Strategy’s market capitalization has seen some wild swings in value along with shifting sentiment in the crypto world.

In addition, outflows from recent spot Bitcoin ETFs added downward pressure to prices. Therefore, institutional activity has become an important factor when it comes to short-term Bitcoin performance.

Despite these challenges, Strategy has reiterated its long term Bitcoin thesis many times before. As a result, the company sees price volatility as an opportunity for accumulation and not as a structural risk.

Meanwhile, industry watchers point out Strategy is the world’s largest known corporate holder of Bitcoin. This stance allows the construction of market narratives through institutional crypto adoption to persist.

Moreover, the way the company has treated this issue has impacted other companies looking for treasury diversification approaches. As a result, Strategy’s actions tend to receive an inordinate amount of attention across all financial markets.

Ultimately, Strategy’s most recent purchase strengthens its accumulation (consistent accumulation) strategy. As the use of Bitcoin changes, the firm is still front and center in corporate crypto exposure conversations.

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