Aave Retires Avara Brand, Shuts Family Wallet to Refocus on Core DeFi Mission

TLDR

• Aave drops Avara brand and centralizes all products under Aave Labs
• Family wallet shutdown begins as Aave simplifies consumer strategy
• Aave keeps Family tech but removes standalone wallet product
• Governance reset and regulatory clarity reshape Aave roadmap
• Aave streamlines operations ahead of major V4 protocol launch

Aave shifted its roadmap as the firm retired the Avara brand and prepared to shut its Family wallet. The company moved to streamline operations and strengthen its decentralized finance strategy amid recent restructuring. Moreover, Aave confirmed that all products will now operate under Aave Labs to support a unified direction.

Aave Consolidates Products Under Aave Labs

Aave aligned its structure around a single brand as it moved every product under Aave Labs. The company advanced this change because it aims to simplify its identity after years of expansion. Aave said the shift will help teams coordinate development across its lending protocol and related tools.

The firm decided to retire the Avara brand after reviewing its user experience expectations across multiple consumer applications. It also evaluated the Family wallet’s performance and determined that general-purpose wallets slowed mainstream growth. Aave said it would wind down the iOS application over the next year.

The protocol will stop onboarding new Family users on April 1 as it transitions toward a simplified flow. Existing users will keep access until April 2027 and retain control of their funds through Aave infrastructure. Aave said embedded account features will remain available inside its broader product suite.

Family Wallet Wind-Down and Technology Integration

Aave incorporated Family technology into its authentication stack after ending plans to scale the standalone app. The company integrated its account system across Aave Pro and its main application to support smoother access. The move followed earlier updates that reassigned the Lens Protocol to Mask Network.

The team said Family engineers contributed to multiple Aave projects after joining in 2023. Their work included improvements to Aave Pro and the mobile architecture that supported daily platform activity. Aave opted to retain core infrastructure while removing the consumer-facing wallet.

The transition will reduce features on the Family app as the shutdown date approaches. Users will still withdraw assets and review balances through Aave’s web platform during the transition period. Furthermore, the firm said the process will maintain stability across all supported chains.

Governance Context and Regulatory Milestones

Aave enacted these changes after months of governance tensions that highlighted concerns about decision transparency. Several contributors raised issues around asset ownership and product integrations that shifted fee pathways. Aave maintained its roadmap while resolving internal disagreements.

The company also closed a multi-year regulatory overhang when the SEC ended its review without action. It later obtained MiCA authorization in Europe after completing required compliance checks. Aave moved into 2026 with a clearer regulatory landscape.

The platform streamlined operations as it advanced development of Aave V4, which will anchor its next phase. The firm reinforced its focus on DeFi as total value locked remained among the sector’s highest.  Aave said unified branding will support a stronger global push for decentralized financial access.

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