The time when simply holding Bitcoin was a winning strategy is behind us. More than 172 public companies are holding corporate bitcoin as part of their assets, The time when simply holding Bitcoin was a winning strategy is behind us. More than 172 public companies are holding corporate bitcoin as part of their assets,

Corporate Bitcoin Strategies Must Evolve to Unlock Massive $100B Opportunity

2 min read

The time when simply holding Bitcoin was a winning strategy is behind us. More than 172 public companies are holding corporate bitcoin as part of their assets, and hence, the emphasis is changing from “should we buy” to “how to handle” such a digital asset.

The present, past approach of corporate Bitcoin is turning into a capital liability, thus giving no yield and turning passive ownership into a mere operational cost. into mere operational cost.

Passive holding has its limitations

Initially, buying and holding Bitcoin made sense, but it no longer stands alone. When decentralised finance (DeFi) infrastructure became more institutional, treasuries gained the possibility to utilise Bitcoin as productive collateral under regulated frameworks.

Source: EuroFinance

Passive holders, on the other hand, are capitalising their funds without any cash flow and remain a zero in operational strategy. This disadvantage is very obvious when you look at traditional treasury operations that make the most of every basis point on cash reserves.

Also Read: Strive Finalizes Semler Deal, Expands Its Corporate Bitcoin Treasury

Regulated DeFi Infrastructure

A new wave of BTC instruments allows treasuries to use BTC as collateral, thus yielding profit while remaining at the regulatory level. So, companies are now in a position to combine Bitcoin with treasury operations, thus generating and becoming credible.

Also Read: MicroStrategy (MSTR) Slides $129.09 as BTC Drop Sparks Leverage Concerns

The Coming Market Divergence

The market will separate into two groups of companies: those that actively control their BTC and those that don’t. Cash that sits idly, yielding no return, will be sold off, while companies exercising financial discipline on their crypto assets will outperform those that just hold for the sake of it.

It is not a matter of who bought BTC first, but which one figured out how to make the best use of it. When the industry advances, those securities that respond to the treasury will release the yield and efficiency, while those that don’t will see their advantage as early, movers gradually get worn away.

Also Read: BTC Bail-Out: U.S. Treasury not Authorised, Massive 2026 Break Through

Market Opportunity
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