ExchangeDEX+

Buy Crypto Markets Spot FuturesGOLD Earn Event Center

NEW HAMPTON, N.Y., Feb. 12, 2026 /PRNewswire/ — ArtCreativity announced today the acquisition of the iconic Wooly Willy® brand from PlayMonster Group, bringing NEW HAMPTON, N.Y., Feb. 12, 2026 /PRNewswire/ — ArtCreativity announced today the acquisition of the iconic Wooly Willy® brand from PlayMonster Group, bringing

ArtCreativity Acquires Heritage Classic Wooly Willy® Brand from PlayMonster Group

Author: AI Journal

Source: AI Journal

2026/02/13 09:16

2 min read

ERA$0.1539-1.40%

NEW HAMPTON, N.Y., Feb. 12, 2026 /PRNewswire/ — ArtCreativity announced today the acquisition of the iconic Wooly Willy® brand from PlayMonster Group, bringing one of the toy industry’s longest-standing novelty toys into a new era of development and global expansion.

First introduced in the 1950s and with more than 100 million units sold worldwide, Wooly Willy has entertained families for nearly four generations and remains one of the most recognizable toys in its category.

“We’re proud of the legacy Wooly Willy represents,” said Jonathan Berkowitz, CEO of PlayMonster Group. “ArtCreativity has a strong track record of building and evolving classic brands, and we believe they are the right partner to carry Wooly Willy forward.”

Bryan Margner, CFO of PlayMonster Group, added, “This transition aligns with our strategic focus while ensuring the brand continues to grow under a team dedicated to expanding its reach.”

“Wooly Willy has truly stood the test of time,” said Shimon Ekstein, President of ArtCreativity. “For nearly four generations – and with over 100 million units sold – it has already earned its place in toy history. We’re excited to build on that legacy with thoughtful innovation while preserving the simplicity and creativity that made it iconic.”

Financial terms of the transaction were not disclosed.

About ArtCreativity
ArtCreativity is a global toy and game company driven by its mission to bring smiles to millions of children around the world. Through innovation and thoughtful product building, ArtCreativity creates and scales play experiences that inspire creativity, connection, and lasting joy across major retail and e-commerce channels.

About PlayMonster Group

PlayMonster Group is a leading innovator in toys and games, known for creating memorable brands that combine fun, creativity, and learning for families around the world.

Click here for more details about our booth at: https://tfny2026.mapyourshow.com/8_0/exhibitor/exhibitor-details.cfm?exhid=153638.

View original content to download multimedia:https://www.prnewswire.com/news-releases/artcreativity-acquires-heritage-classic-wooly-willy-brand-from-playmonster-group-302687084.html

SOURCE ArtCreativity

Market Opportunity

ERA Price(ERA)

$0.1539

$0.1539$0.1539

-2.09%

USD

ERA (ERA) Live Price Chart

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.