Amazon (AMZN) Secures Major Fox Media AI Cloud Partnership

Key Highlights

• Fox Corporation has designated Amazon Web Services (AWS) as its primary AI cloud infrastructure partner, building upon a collaboration initiated in 2022.
• The collaboration will support the FOX One streaming service utilizing AWS’s advanced media technology and artificial intelligence/machine learning capabilities.
• AWS will deploy MediaLive, MediaPackage, MediaTailor, and cutting-edge generative AI solutions for Fox’s digital distribution infrastructure.
• FOX reaches more than 300 million active users monthly and has leveraged AWS technology since broadcasting the 2022 FIFA World Cup.
• Shares of both AMZN and FOX/FOXA showed minimal movement in pre-market sessions after the partnership announcement.

Fox Corporation (FOX) (FOXA) has selected Amazon Web Services as its primary AI cloud infrastructure partner, strengthening a collaborative relationship established in 2022. The announcement came Thursday and represents a significant expansion of the existing technology partnership between the media giant and cloud leader.

Amazon.com, Inc., AMZN

This strategic decision positions AWS at the core of Fox’s digital media infrastructure, spanning live broadcasting to content personalization. Shares of both Amazon (AMZN) and Fox remained relatively stable in early trading following the disclosure.

The enhanced partnership focuses on supporting FOX One, the broadcaster’s consumer-facing streaming service. AWS will integrate its Elemental MediaLive, MediaPackage, and MediaTailor platforms, complemented by artificial intelligence and machine learning technologies including AWS Elemental Inference.

These integrated solutions are engineered to enable flexible live and recorded content delivery. Additional functionality includes automated highlight generation, customized viewer recommendations, and instantaneous content adaptation for social media distribution.

Samira Panah Bakhtiar, General Manager of Media & Entertainment at AWS, noted that merging Fox’s extensive content catalog with AWS’s generative AI capabilities creates “new ways to create, deliver and monetize content at scale.”

Multi-Year Technology Alliance

The organizations initially joined forces in 2022, with the relationship growing progressively since inception. Throughout the 2022 FIFA World Cup hosted in Qatar, Fox utilized Amazon Media Replay Engine to automatically generate 731 highlight packages spanning 61 matches — an initiative subsequently applied to additional live sporting events.

In 2023, Fox modernized its streaming technology leveraging AWS to broadcast 4K resolution content with HDR color grading and sub-second delay. That year, Fox demonstrated its AI-driven data infrastructure at AWS Summit NY, incorporating solutions such as Amazon SageMaker, Amazon Personalize, Amazon Bedrock, and Amazon Titan.

Fox’s digital properties engage over 300 million active users each month.

AWS Maintains Cloud Market Leadership

AWS presently commands the cloud computing sector with approximately 30% market dominance as of late 2025, based on Synergy Research Group data. This positions the platform ahead of competitors Microsoft (MSFT) and Alphabet’s Google (GOOG).

The Fox agreement brings another prominent media organization to AWS’s client portfolio during a period of intense competition among cloud vendors for AI-driven workload contracts across multiple sectors.

Most recently, Fox implemented AWS Elemental Inference to automatically convert 16:9 live sports transmissions into vertical orientation for social platform distribution — executed in near real-time.

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