Affirm (AFRM) Stock Rises After Morgan Stanley Names It Top Pick

TLDR

• Morgan Stanley analyst James Faucette elevated Affirm to his Top Pick on April 17, 2026
• AFRM rose 3.5% in premarket trading following the upgrade
• Faucette set a price target of $76, implying roughly 27% upside from current levels
• Morgan Stanley expects Affirm to sustain 30%+ GMV growth and strong margins
• The bank flagged Affirm’s May Investor Forum as a key upcoming catalyst

Affirm Holdings (AFRM) got a boost on Friday morning after Morgan Stanley analyst James Faucette named it his Top Pick, sending the stock up 3.5% in premarket trading.

Affirm Holdings, Inc., AFRM

Faucette issued the upgrade with a $76 price target, which implies around 27% upside. He described AFRM as offering “one of the most attractive risk-reward setups” in his coverage.

The call centers on one key argument: the market has been too worried about private credit risks tied to Affirm’s funding model. Faucette says those fears are overdone.

He pointed to Affirm’s asset-backed security spreads as evidence. Two-year tranche spreads held steady at 80 basis points, while three-year spreads actually tightened — moving from 100bps to 95bps.

Faucette also noted that peers with weaker credit performance have still managed to raise forward flow capital within the quarter. That, he said, makes the bearish private-credit case look even less convincing for Affirm.

May Investor Forum in Focus

Morgan Stanley flagged Affirm’s upcoming May Investor Forum as a potential turning point for investor sentiment.

At the event, the bank expects Affirm to outline GMV growth scenarios, update its margins outlook, and potentially raise its retained loan and transaction margin target to between 3.5% and 4.0%.

Morgan Stanley also thinks Affirm could introduce a fiscal 2028 GAAP EPS target in the range of $2.50 to $3.00 — a figure the bank described as “quite conservative.”

That kind of forward guidance, if delivered, could give investors something concrete to anchor a valuation to.

What the Numbers Say

Affirm’s current P/E ratio sits at 74.42x — elevated, but the market is clearly paying for growth here.

GF Score data rates the stock at 82 out of 100, with a Growth rank of 9/10. Financial Strength and Profitability come in lower, at 5/10 and 4/10 respectively.

Insider activity has been quiet on the buying side. Over the past three months, insiders sold around $0.1 million worth of stock, with no purchases recorded.

Faucette’s Overweight rating and $76 target reflect confidence that Affirm can sustain 30%+ GMV growth and improve operating margins over the near to medium term.

The Morgan Stanley note puts a 24x FY28 GAAP EPS multiple on that $76 target. Whether the May forum delivers on those expectations is the next thing to watch.

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