Paybis data shows crypto user retention is improving

Paybis, a crypto exchange and custody platform, has compiled new data showing that more than three-quarters of its Business-to-Consumer (B2C) activity is driven by returning customers, the company disclosed to Finbold on Monday, April 20. 

While crypto has been considered a part of the financial mainstream for several years now, debates surrounding user churn and the fleeting nature of retail participation are still persistent. The new statistics, Paybis argues, suggest the paradigm might be shifting. 

When it comes to Paybis specifically, 2026 marks its 12th anniversary, and nearly 7 million customers on the platform are showing a notable reversal in user behavior. Notably, in 2017, nearly 73% of the exchange’s B2C activity came from first-time users. By 2026, more than 76% of activity is driven by returning customers.

More traders are returning to crypto

This trend, the management reasoned, can be attributed to platform maturity and a sustained focus on simplifying the buying experience. 

For example, improvements such as a three-click purchase flow, support for 22 global payment methods, and a strong emphasis on trust have all come in the same period, driving repeated user engagement despite sector headlines pointing to weak user retention.

Since launch, Paybis has also secured licenses and registrations across the United States, Canada, the European Union, and the United Kingdom, which shows how far the sector has come from its experimental roots.

The company’s growth is also reflected in its transaction volumes. Namely, Paybis has processed nearly $2.4 billion over the past 12 months, pushing its overall total beyond $5.4 billion. Stablecoin flows were the most noteworthy, with roughly $1.8 billion in Tether (USDT) and USD Coin (USDC) transactions over the past year.

Institutional crypto demand is not stopping either

Last but not least, Paybis is seeing a similarly positive trend in its business sector, too. The company says adoption has moved into more consistent, operational use cases since the launch of its Business-to-Business (B2B) offerings in 2023. 

Indeed, over the past year, Paybis has processed $2.29 billion in business transactions and now serves 624 companies globally, seeking to eliminate traditional payment friction and combat prohibitive banking fees.

Featured image via Shutterstock