TON Rebrand Vote Gains Support as Gram Name Makes a Comeback

TLDR

• TON’s native token will return to Gram, the name used in its early whitepaper draft.
• The TON blockchain will keep its name, so network branding remains separate from token branding.
• Durov said the rebrand starts a new chapter for the Telegram-linked blockchain and its ecosystem.
• TON stated no swap, migration, claim, conversion, address change, or balance change is required now.
• The proposal had almost 80% support with 1.8 million TON pledged at the reporting time.

TON’s native token is set to return to its original name, Gram, as part of a new brand shift. The TON blockchain itself will keep The Open Network name, and user balances will remain unchanged. Pavel Durov said the move brings the project back to its roots while preparing the ecosystem for its next phase.

Native Token Returns to Original Name

The Open Network plans to rename its native token from Toncoin, or TON, to Gram. The blockchain network will continue to use the name TON, or The Open Network. BlockBeats reported the update on June 1, citing a post from Telegram founder Pavel Durov.

The team said Gram was the currency name in the original TON whitepaper. It said the move returns the token brand to the project’s early vision. The name Gram was used before Telegram ended its token sale effort. The SEC blocked Telegram’s $1.7 billion ICO in 2020.

Durov wrote on his Telegram channel, “Gram was the original name of TON’s currency in the first white paper.” He added, “We’re returning to our roots — and starting a new chapter.” He also said the rebrand would “pave the way for what comes next.” The brand transition is expected to take about three weeks.

During that period, wallets, services, and ecosystem apps are set to update the token name in stages. The change is limited to the token brand, according to the announcement. The renamed token is expected to appear across ecosystem products as the update moves through partners gradually.

Blockchain Name and User Balances Stay Unchanged

The Open Network said the rebrand does not require a swap, bridge, claim, conversion, or migration. User balances, addresses, smart contracts, and DeFi positions will remain the same. The network also said the TON blockchain will not be renamed.

This means Gram will refer to the native token, while TON will remain the blockchain name. The project described the change as a naming update, not a technical network event. It said no holder needs to move funds.

The distinction matters for exchanges, wallets, developers, and users who track TON ecosystem updates. The ticker and display names may change across platforms during the rollout. However, the underlying asset and network data will remain unchanged.

TON said infrastructure partners will update naming at different times. Users are therefore likely to see both TON and Gram during the transition. Official channels are expected to guide users through the naming period. This staged process may reduce confusion as different apps change labels.

Rebrand Follows Make TON Great Again Roadmap

The rebrand is listed as the fourth step in the “Make TON Great Again” seven-step strategy. Earlier steps included a Catchain upgrade in April, lower transaction fees, and Telegram’s takeover as main driver and largest validator.

TON said these changes created a natural moment to refresh the public token name. The roadmap links the token name change with work across the network. However, the announcement did not provide full details on the remaining steps. More ecosystem plans are expected later.

The proposal was put to a network vote on Monday. At reporting time, about 1.8 million TON had been pledged in favor. That represented almost 80% support for the token name change. The announcement also drew market attention, as TON rose from about $1.95 to above $2.25.

The price move followed the announcement and the early voting data. Market levels can change quickly, and they were reported only at the time. The project aims to support payments, mini-apps, digital ownership, and AI agents inside Telegram. Telegram has more than one billion users, according to the announcement.

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