Down 32% in 2026 — Why SoFi CEO Keeps Buying His Own Stock

TLDR

• SOFI stock rose 3.4% on Tuesday, touching an intraday high of $18.08 on volume nearly 60% above its daily average
• CEO Anthony Noto made his fifth insider purchase of 2026, buying 13,888 shares worth ~$251,000, now holding nearly 11.96 million shares
• SOFI is still down over 32% year-to-date in 2026, with the stock trading well below its 200-day moving average of $20.74
• Q1 2026 earnings beat revenue estimates with $1.09B (vs $1.05B expected), up 42.6% year over year; EPS hit the $0.12 consensus
• Analyst consensus sits at “Hold” with an average price target of $20.69–$22.56, while Mizuho is the most bullish at $29.00

SoFi Technologies (SOFI) stock climbed 3.4% on Tuesday, last trading at $17.71 after hitting an intraday high of $18.08. Volume came in at roughly 104.9 million, about 59% above the stock’s average daily volume of 65.9 million.

SoFi Technologies, Inc., SOFI

The move came on the same day CEO Anthony Noto made another open-market purchase, snapping up 13,888 shares for nearly $251,000. It’s his fifth insider buy of 2026 and adds to a pattern of buying during pullbacks.

After this latest purchase, Noto directly owns close to 11.96 million shares. Before this buy, he had already picked up shares worth $498,500 in May and $1 million in March.

SOFI is still down more than 32% so far in 2026. The stock is also trading well below its 200-day moving average of $20.74, though it sits above its 50-day moving average of $16.83.

A broader macro tailwind also helped the session. Reports about the reopening of the Strait of Hormuz lifted several financial stocks, giving the sector a boost that day.

Q1 Earnings Recap

SoFi’s most recent quarterly results, reported April 29, gave investors something to work with. Revenue came in at $1.09 billion, beating the $1.05 billion consensus and up 42.6% year over year.

EPS matched expectations at $0.12, compared to $0.06 in the same period last year. Return on equity was 6.25%, with a net margin of 14.65%.

For full-year 2026, the company has set EPS guidance of $0.60. Sell-side analysts are forecasting $0.58 on average.

Analyst Ratings

Wall Street is mixed. According to TipRanks, SOFI carries a Hold consensus based on six Buys, 10 Holds, and three Sells. The average price target is $20.69, implying about 16.8% upside.

MarketBeat data puts the consensus price target a bit higher at $22.56.

Mizuho is the most bullish, setting a $29.00 target back in May. Wells Fargo trimmed its target from $19.00 to $18.00 with an equal weight rating in April. Keefe, Bruyette & Woods has an underperform rating with a $17.00 target.

Deutsche Bank and Argus both hold a “Hold” rating, with Deutsche reaffirming an $18.00 price objective at the end of April.

On the insider selling side, CTO Jeremy Rishel sold 94,958 shares in March at an average of $17.43. EVP Kelli Keough sold 10,037 shares in May at $15.53. Over the past 90 days, insiders have sold a combined 124,479 shares worth roughly $2.16 million.

Corporate insiders overall hold about 2.50% of SOFI stock. Institutional investors own 38.43%.

The company has a market cap of $22.70 billion, a P/E ratio of 40.23, and a beta of 2.14. Its debt-to-equity ratio sits at 0.17.

One article from 24/7 Wall St. set a $19.10 price target, calling the recent weakness overdone. Motley Fool noted the stock could be undervalued after dropping 36% in 2026. Another 24/7 Wall St. piece pointed to $16 as a compelling entry level.

Noto’s insider activity has given SOFI a “Very Positive” insider sentiment signal on TipRanks, even as the broader rating stays at Hold.

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