Coinbase Launches AI Advisor Aiming to be The Everything Exchange

Key Insights

• Coinbase launches an SEC-registered AI investment advisor
• The exchange also launches tokenized stocks for its users
• The firm says these moves are part of its broader goal of becoming the “everything exchange”

Coinbase has launched an artificial intelligence (AI) powered investment advisor for users as part of its System Update. The exchange unveiled the products today as part of its efforts to become an everything exchange.

According to its unveiling post, the AI investment advisor, aptly named Coinbase Advisor, will be registered with the SEC. It is a chatbot that offers users personalized advice, portfolio analysis, automated tax-loss harvesting, and more.

However, the Coinbase Advisor is currently only available to Coinbase One members. The exchange did not specify whether there are plans to extend it to all users.

Despite the hype around the tool, Coinbase noted that it only serves as an advisor. They suggested that the AI can’t execute trades on users’ behalf. Still, it could eventually be combined with Coinbase for Agents, another AI-based tool the exchange recently introduced.

Coinbase for Agents, which launched last week, allows users to create trading accounts for AI agents. The agents will be able to trade and manage funds in the account autonomously.

According to the exchange, it will enable agentic access to its spot trading services initially before extending to all its products.

Coinbase to Launch Tokenized Stocks and Derivative Products

Meanwhile, the exchange also unveiled a slew of tokenized products and derivatives as part of its System Update. According to Coinbase, it will start offering tokenized stocks.

It is not the first exchange to introduce such a product. However, Coinbase CEO Brian Armstrong insists its offering will be different. According to him, the tokenized stocks will be backed 1:1 by real stock and will automatically pay dividends.

Armstrong described existing tokenized stocks as mostly “some form of derivative or IOU” without real ownership. “Our product will give all the benefits of true ownership, with all the benefits of tokenized assets,” he added.

Beyond that, it plans to launch new derivative products to expand its current offering. Coinbase plans to launch options and stock. The platfrom will allow users to move their equity portfolio directly to Coinbase for trading.

The exchange already offers pre-IPO perps, starting with SpaceX last week. It now plans to introduce perp-style equity indices and bring crypto derivatives back to the US.

Coinbase Aims to Become Everything Exchange

Coinbase also has several other products and features outlined. That includes borrowing against staked ETH and SOL, Coinbase One Card, and more technical features for developers. However, its central goal remains to become an “everything exchange.”

The platform post captured that succinctly. They stated, “We started as a place to buy Bitcoin, now we power your entire financial life.”

So far, the company claims that users are adopting its products. Coinbase Head of Consumer & Business Products, Max Branzburg, stated that its products are based on user demand.

Analysts also seem to see the expansion and diversification as a positive development for Coinbase stock COIN. Its efforts to become a financial infrastructure platform could reduce its reliance on the crypto market. This has mostly influenced COIN’s performance.

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