Trump hemorrhaging support from key business community as 'buyer's remorse' settles in

President Donald Trump is hemorrhaging support from a key business community as they express "buyer's remorse," according to a new report.

NBC News reported on Friday that support for Trump from Latino business owners has seemingly fallen off a cliff during his second term. Latino voters were one group that swung heavily in favor of Trump during the 2024 election, and some business owners interviewed by NBC said they supported Trump because of his economic agenda.

However, Trump's immigration policies and tariffs have changed their minds, according to the report. It cited recent polling data that showed support for Trump among the Latino business community had dropped from 69% to 39%. That could prove costly as the 2026 midterm elections approach.

"The very guy that we thought would fix things for me, and make my life better, these circumstances are even worse now," Javier Palomares, CEO of the U.S. Hispanic Business Council, said in an interview with NBC News.

NBC News' Valerie Castro characterized the sentiment as "buyer's remorse."

"They're really rethinking the choices they made," Palomares added, referring to the business owners the USHBC represents. "We're kind of stuck right now. That's not to say that it's too late."