HKTDC’s Fashion Hong Kong Paris Promotion Concludes, Strengthening Global Reach for Local Brands

The Hong Kong Trade Development Council (HKTDC) successfully concluded its Fashion Hong Kong promotion in Paris on the final day of Paris Men’s Fashion Week Spring/Summer 2027. The campaign, held from June 24 to 28, featured a professional showroom at Rue de la Paix and a networking reception, attracting buyers, media, and industry professionals from Europe and around the world. The event highlighted the creativity of Hong Kong designers and reinforced the city’s role as an East-meets-West center for cultural exchange.

The showroom showcased Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and accessories. Notably, brands MARCCH and Matter Matters presented pieces created in collaboration with Paris-based artist Yaz Bukey, underscoring the creative exchange between Hong Kong and French designers. The networking reception on June 27 drew over 200 fashion industry professionals, providing valuable opportunities for Hong Kong designers to expand their international networks. A ‘Hong Kong Fashion Night’ dinner further strengthened connections with the global fashion community.

This promotion marked the first cross-sector collaboration between the HKTDC and Hong Kong Air Cargo Terminals Limited (Hactl), a leader in sustainability and innovation in Hong Kong. Hactl contributed its expertise in air cargo logistics and sustainability, while the HKTDC leveraged its global network to empower Hong Kong brands to explore international opportunities. Amid global trends emphasizing speed, connectivity, and sustainability in fashion, this partnership demonstrates how Hong Kong integrates creativity, commerce, and professional services to support local brands. The collaboration also reflects strong support from Hong Kong enterprises for emerging design talent.

Mr. Chris Lo, Regional Director, Europe, Central Asia & Israel, HKTDC, said: ‘This collaboration reflects Hong Kong’s unique strengths in combining creativity with connectivity. By partnering with Hactl, we are not only showcasing our designers’ talent but also demonstrating how Hong Kong’s logistics excellence and sustainability leadership can support the global fashion industry.’ Mr. Frosti Lau, Chief Executive of Hactl, added: ‘Fashion is global, fast-moving, and increasingly driven by sustainability. Our collaboration highlights how air cargo supports the fashion industry and promotes sustainability in both sectors.’

Launched in 2015, Fashion Hong Kong has promoted Hong Kong designers at major fashion events in New York, London, Paris, Copenhagen, Tokyo, Seoul, and Shanghai. The initiative helps local brands connect with global buyers and industry players, expanding into Chinese Mainland and overseas markets. More information is available at Fashion Hong Kong and the HKTDC Newsroom.

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