Amazon (AMZN) Stock: Goldman Says Buy the Dip After Prime Day Hits $26.4 Billion

TLDR

• Amazon’s June Prime Day (June 23–26) generated a record $26.4 billion in online sales, up 9% year-over-year
• Electronics and apparel were top sellers, with discounts of up to 24% and 20% respectively
• Buy now, pay later orders rose 10%, making up 6.6% of total orders (~$2.1 billion)
• Goldman Sachs is urging investors to buy the dip in hyperscalers, including AMZN, as earnings season nears
• The hyperscaler index has dropped 17% since June 1, while AMZN holds a consensus Strong Buy rating with an average price target of $318.21

Amazon (AMZN) stock rose 1.68% on Tuesday as fresh data confirmed its June Prime Day event drove a record $26.4 billion in online sales — a 9% jump from the same event in 2025.

Amazon.com, Inc., AMZN

The four-day event ran from June 23 to June 26, earlier in the year than Amazon’s typical July window. Adobe Analytics tracked the figures, calling the result broadly in line with forecasts.

Electronics led the charge, with discounts of up to 24% driving strong consumer demand. Apparel, appliances, and toys also sold well, with markdowns reaching 20%.

Buy now, pay later continued its upward trend. BNPL orders during Prime Day climbed 10% year-over-year, representing 6.6% of all online orders, or roughly $2.1 billion in sales.

To put the numbers in perspective — Prime Day is closing in on Black Friday territory. The $26.4 billion recorded over four days compares to $32.45 billion spent across Black Friday and Cyber Monday during the 2025 Thanksgiving weekend.

Amazon moved its summer Prime Day up from July to June this year. The event serves a dual purpose: boosting revenue and clearing warehouse inventory ahead of the second half of the year.

Goldman Sachs Sees a Buying Opportunity

Separately, Goldman Sachs made its case for buying the dip in U.S. hyperscalers on July 1. The hyperscaler index has fallen 17% since peaking on June 1, dropping from 122.89 to 102.46.

Goldman’s argument: underlying earnings for these companies are still growing. If firms like Amazon can show revenue growth tied to AI investments during upcoming earnings calls, analysts expect a quick recovery in stock prices.

Amazon’s current P/E ratio sits at 29.05x — a premium valuation, but one backed by a GF Score of 94 out of 100. The score reflects strong marks in financial strength, profitability, and growth.

What Analysts Are Saying

Wall Street remains firmly in Amazon’s corner. The stock carries a consensus Strong Buy rating from 46 analysts — 45 Buys and one Hold issued over the last three months.

The average price target of $318.21 implies roughly 20% upside from current levels.

One item worth watching: insiders have sold $51.6 million worth of AMZN stock over the past three months, with no reported purchases. It’s not unusual for insiders at large-cap companies to sell for personal reasons, but the figure is worth noting.

Amazon’s market cap stands at approximately $2.61 trillion. Retail-related revenue accounts for around 74% of total revenue, with AWS contributing 17% and advertising 9%.

With earnings season approaching and Prime Day numbers now in the books, all eyes turn to Amazon’s next quarterly report.

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