Donald Trump Triggers DELL Stock Rally After Urging Consumers To Buy Dell Computers

US President Donald Trump has given DELL stock a major bump after urging American consumers to buy the company’s computers. Trump’s comments have continued to have a major impact on stock prices, forcing investors to pay close attention to statements filtering out from the White House.

DELL stock surges on the back of Donald Trump’s praise 

DELL wrapped up Monday's trading with a 4.4% surge, settling at $411.80. DELL's price reached an intraday high of $428.30, an 8.58% climb over the last day, while trading volume surged as well.

The price spurt came after Trump told Americans to “go out and buy a Dell computer” during the launch of Trump accounts, a federally-backed investment account for American children. American children born after January 1, 2025, will receive a one-time seed money of $1,000 automatically invested in the stock market, with the kids having access to the funds when they turn 18. 

Founder of Dell Technologies, Michael Dell, and his wife, Susan, pledged $6.25 billion for the Trump accounts, eliciting praise from the US President. The donation by the Dells will provide $250 for children not eligible for the $1,000 seed money from the US government.

Particularly, the donation will target children below 10 years in zip codes with a median income under $150,000. Several billionaires have made similar donations to Trump accounts, with SpaceX President Gwynne Shotwell donating SPCX stock to the accounts following its mega IPO event.

“To every business leader out there who hasn’t already joined us, please join us,” said Michael Dell to other tech leaders.

A bird’s-eye view of DELL indicates that the company’s stock has climbed by 227% since the start of the year. The stock is riding the wave of artificial intelligence-driven demand for data center services. However, Michael Bury warns that the AI run is ending, shorting several technology stocks.

Trump fires up the US stock market

This is not the first time Trump’s comments have triggered a spike in DELL stock. On May 8, the US President told Americans to “go out and buy a Dell,” sending the computer maker’s stock surging by an impressive 13%. 

Back in February, Trump gave a nod to Dell in an economic policy speech in Rome, Georgia. Hours after the speech, DELL recorded a 2% bump, teeing up the company for its meteoric run in the first half of 2026.

“They make a great product,” said Trump at the event. They’re not looking for any publicity. I give them publicity.”

Other companies have also latched onto the momentum from Trump’s comments to record upticks in their stock prices. Intel (INTC) shares spiked by double digits in June after Trump announced that the company had signed a deal with Apple to design and manufacture microchips in the US.

Meanwhile, Trump’s praises of Palantir Technologies (PLTR) have sent the stock soaring on multiple occasions. Last year, the entire tech sector surged by nearly 20% on the heels of Trump’s April 2025 announcement pausing sweeping import tariffs.