The post Branding crisis? Polygon mulls returning to its former ‘MATIC’ name appeared on BitcoinEthereumNews.com. Key Takeaways  Why is Polygon facing an identity crisis?  Per the CEO, nearly 95% of its users are outside social media and are wondering what happened to MATIC.  How did the community respond?  Mixed. Some want MATIC for its stronger brand, while others warned such a move would cause more confusion.  Ethereum L2 Polygon appears to be in a branding crisis with its new ticker POL. The community is now split on the proposal to revert to the former, well-known ‘MATIC’ ticker.  Some critics argue that ‘POL’ stands for the L2 evolution into a new scaling era, via AggLayer. Hence, switching back would signal a lack of consistency and drive extra confusion, one user noted, adding,  “Yes, recognition matters, but IMO we solve that with better education and clearer messaging, not by rolling back the identity we just established.” The reaction followed the Polygon CEO, Sandeep Nailwal’s feedback request earlier in the week.  Nailwal stated that those against POL branding argued that over 95% of non-Crypto Twitter members were used to MATIC and don’t know where it went.  Mapping the change from Matic to Polygon Others even question the point of the rebranding if it sidelines the majority of the users.  Source: X The Ethereum [ETH] sidechain was formed in 2017 and hit mainnet as ‘Matic Network’ in 2020. The MATIC token was the heart of the L2, used as a gas token and securing it (since it’s a proof of stake, PoS) via staking.   But in 2021, the chain rebranded to Polygon and only switched the token later in mid-2023, to POL. What began as a single chain evolved to several related chains, including the interoperation layer (AggLayer), Polygon zkEVM and others.  Hence, the new POL token was to capture the change, but it seems the rebranding hasn’t been… The post Branding crisis? Polygon mulls returning to its former ‘MATIC’ name appeared on BitcoinEthereumNews.com. Key Takeaways  Why is Polygon facing an identity crisis?  Per the CEO, nearly 95% of its users are outside social media and are wondering what happened to MATIC.  How did the community respond?  Mixed. Some want MATIC for its stronger brand, while others warned such a move would cause more confusion.  Ethereum L2 Polygon appears to be in a branding crisis with its new ticker POL. The community is now split on the proposal to revert to the former, well-known ‘MATIC’ ticker.  Some critics argue that ‘POL’ stands for the L2 evolution into a new scaling era, via AggLayer. Hence, switching back would signal a lack of consistency and drive extra confusion, one user noted, adding,  “Yes, recognition matters, but IMO we solve that with better education and clearer messaging, not by rolling back the identity we just established.” The reaction followed the Polygon CEO, Sandeep Nailwal’s feedback request earlier in the week.  Nailwal stated that those against POL branding argued that over 95% of non-Crypto Twitter members were used to MATIC and don’t know where it went.  Mapping the change from Matic to Polygon Others even question the point of the rebranding if it sidelines the majority of the users.  Source: X The Ethereum [ETH] sidechain was formed in 2017 and hit mainnet as ‘Matic Network’ in 2020. The MATIC token was the heart of the L2, used as a gas token and securing it (since it’s a proof of stake, PoS) via staking.   But in 2021, the chain rebranded to Polygon and only switched the token later in mid-2023, to POL. What began as a single chain evolved to several related chains, including the interoperation layer (AggLayer), Polygon zkEVM and others.  Hence, the new POL token was to capture the change, but it seems the rebranding hasn’t been…