Strive Asset Management has raised concerns about MSCI’s plan to exclude companies with significant Bitcoin holdings from major equity indices. The Nasdaq-listed firm, which holds more than 7,500 BTC, argues that the proposal undermines MSCI’s commitment to index neutrality. Strive urges MSCI to reconsider its position, emphasizing that the decision could negatively affect the market and business innovation.
Strive claims that excluding companies with Bitcoin-heavy balance sheets would create unnecessary barriers. The firm argues that such a move would hinder growth and penalize companies that are incorporating Bitcoin into their business models. Strive suggests that MSCI should focus on maintaining neutral benchmarks and allow market forces to determine how to treat these firms.
Strive firmly believes that companies holding large amounts of Bitcoin, such as Bitcoin miners and structured finance firms, are operating businesses, not just investment funds. According to Strive, companies like MARA Holdings, Riot Platforms, and Hut 8 are diversifying into AI infrastructure and power services, using their Bitcoin reserves for growth. These companies represent some of the fastest-growing sectors, and Strive argues that excluding them would deny investors exposure to promising businesses.
Strive also points out that Bitcoin-backed financial products, such as structured notes, have become a legitimate business model. The firm itself has issued Bitcoin-backed products and views them as core to its operations. Strive asserts that these companies should be recognized as operating businesses and not be unfairly excluded from indices based on their Bitcoin holdings.
MSCI’s proposal to exclude companies with more than 50% of their assets in Bitcoin faces significant backlash. Strive argues that the 50% threshold is arbitrary and could lead to inconsistent outcomes. For example, U.S.-based companies must mark Bitcoin to fair value, while international firms can hold Bitcoin at cost under different accounting standards, creating a disparity in treatment.
Strive’s criticism extends to the practicality of enforcing the proposed rule. The volatility of Bitcoin could lead to frequent changes in whether a company meets the threshold, causing unnecessary fluctuations in indices. Strive warns that this would result in increased management costs and tracking errors, undermining the stability of MSCI’s products.
Strive advocates for MSCI to offer customizable solutions rather than adopting rigid exclusion rules. The firm suggests that MSCI create “ex-Digital Asset Treasury” variants of its indices, allowing clients to choose whether to exclude companies with significant Bitcoin holdings. This approach would preserve MSCI’s neutrality while giving clients the flexibility to manage their exposure according to their preferences.
The post Strive Opposes MSCI’s Proposed Exclusion of Bitcoin Treasury Companies appeared first on CoinCentral.

Highlights: US prosecutors requested a 12-year prison sentence for Do Kwon after the Terra collapse. Terraform’s $40 billion downfall caused huge losses and sparked a long downturn in crypto markets. Do Kwon will face sentencing on December 11 and must give up $19 million in earnings. US prosecutors have asked a judge to give Do Kwon, Terraform Labs co-founder, a 12-year prison sentence for his role in the remarkable $40 billion collapse of the Terra and Luna tokens. The request also seeks to finalize taking away Kwon’s criminal earnings. The court filing came in New York’s Southern District on Thursday. This is about four months after Kwon admitted guilt on two charges: wire fraud and conspiracy to defraud. Prosecutors said Kwon caused more losses than Samuel Bankman-Fried, Alexander Mashinsky, and Karl Sebastian Greenwood combined. U.S. prosecutors have asked a New York federal judge to sentence Terraform Labs co-founder Do Kwon to 12 years in prison, calling his role in the 2022 TerraUSD collapse a “colossal” fraud that triggered broader crypto-market failures, including the downfall of FTX. Sentencing is… — Wu Blockchain (@WuBlockchain) December 5, 2025 Terraform Collapse Shakes Crypto Market Authorities explained that Terraform’s collapse affected the entire crypto market. They said it helped trigger what is now called the ‘Crypto Winter.’ The filing stressed that Kwon’s conduct harmed many investors and the broader crypto world. On Thursday, prosecutors said Kwon must give up just over $19 million. They added that they will not ask for any additional restitution. They said: “The cost and time associated with calculating each investor-victim’s loss, determining whether the victim has already been compensated through the pending bankruptcy, and then paying out a percentage of the victim’s losses, will delay payment and diminish the amount of money ultimately paid to victims.” Authorities will sentence Do Kwon on December 11. They charged him in March 2023 with multiple crimes, including securities fraud, market manipulation, money laundering, and wire fraud. All connections are tied to his role at Terraform. After Terra fell in 2022, authorities lost track of Kwon until they arrested him in Montenegro on unrelated charges and sent him to the U.S. Do Kwon’s Legal Case and Sentencing In April last year, a jury ruled that both Terraform and Kwon committed civil fraud. They found the company and its co-founder misled investors about how the business operated and its finances. Jay Clayton, U.S. Attorney for the Southern District of New York, submitted the sentencing request in November. TERRA STATEMENT: “We are very disappointed with the verdict, which we do not believe is supported by the evidence. We continue to maintain that the SEC does not have the legal authority to bring this case at all, and we are carefully weighing our options and next steps.” — Zack Guzmán (@zGuz) April 5, 2024 The news of Kwon’s sentencing caused Terraform’s token, LUNA, to jump over 40% in one day, from $0.07 to $0.10. Still, this rise remains small compared to its all-time high of more than $19, which the ecosystem reached before collapsing in May 2022. In a November court filing, Do Kwon’s lawyers asked for a maximum five-year sentence. They argued for a shorter term partly because he could face up to 40 years in prison in South Korea, where prosecutors are also pursuing a case against him. The legal team added that even if Kwon serves time in the U.S., he would not be released freely. He would be moved from prison to an immigration detention center and then sent to Seoul to face pretrial detention for his South Korea charges. eToro Platform Best Crypto Exchange Over 90 top cryptos to trade Regulated by top-tier entities User-friendly trading app 30+ million users 9.9 Visit eToro eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.

