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Most Influential: Don Jr., Eric and
Most Influential: Don Jr., Eric and Barron Trump
Most Influential: Don Jr., Eric and Barron Trump
The sons of U.S. President Donald Trump have capitalized on their family name and crypto’s political momentum, carving out a profitable niche for themselves in the booming industry.
By Helene Braun|Edited by Cheyenne Ligon
Updated Dec 9, 2025, 3:21 p.m. Published Dec 9, 2025, 3:00 p.m.
CoinDesk/Wiki Commons/Nexo/Modified by CoinDesk
Eric, Barron and Donald Trump Jr.’s entry into crypto hasn’t come through building technology or financial infrastructure, but by leveraging the Trump name through branding, promotion, and political influence.
This feature is a part of CoinDesk's Most Influential 2025 list.
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As a result, the brothers — the three sons of U.S. President Donald Trump — have likely profited significantly from various crypto-related ventures, including WLFI$0.1514, a Trump-linked project that has launched several family-branded memecoins and reportedly generated over $400 million in revenue through token sales and transaction fees.
Barron, Trump’s youngest son, is the co-founder and supposed “DeFi visionary” behind WLFI. The 19-year-old college student’s net worth is believed to hover around the $150 million mark through his stake in the family company.
His older brothers Eric and Don Jr. also became co-owners of American Bitcoin (ABTC), a crypto mining company formed from Hut 8 Corp earlier this year, after acquiring a 20% stake in the business. Eric Trump has taken on a visible role in American Bitcoin, appearing at public events (including CoinDesk’s Consensus conference) and speaking on behalf of the company, which appears to be his primary focus in the crypto sector right now.
Together, these ventures have positioned the Trump brothers more as brand ambassadors than builders in the crypto space. By capitalizing on name recognition and political alignment, they’ve carved out a profitable niche without directly developing blockchain technology or financial products.
Eric TrumpDonald TrumpBarron trumpMost Influential 2025
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Protocol Research: GoPlus Security
Commissioned byGoPlus
What to know:
- As of October 2025, GoPlus has generated $4.7M in total revenue across its product lines. The GoPlus App is the primary revenue driver, contributing $2.5M (approx. 53%), followed by the SafeToken Protocol at $1.7M.
- GoPlus Intelligence's Token Security API averaged 717 million monthly calls year-to-date in 2025 , with a peak of nearly 1 billion calls in February 2025. Total blockchain-level requests, including transaction simulations, averaged an additional 350 million per month.
- Since its January 2025 launch , the $GPS token has registered over $5B in total spot volume and $10B in derivatives volume in 2025. Monthly spot volume peaked in March 2025 at over $1.1B , while derivatives volume peaked the same month at over $4B.
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