Trump Media Firm Plans New Cryptocurrency Distribution for Shareholders

• The new cryptocurrency from Trump Media Group will be distributed in partnership with Crypto.com and Cronos network.
• CEO Devin Nunes described the initiative as a first-of-its-kind shareholder reward, with potential added benefits.

Trump Media, the company operated by the Trump family and the one behind the Truth Social platform, has announced to issue a new cryptocurrency to its shareholders. This is the family’s latest move into the crypto world, and also for Trump Media and Technology Group (TMTG).

Trump Media’s New Cryptocurrency Gathers Investors’ Interest

On Wednesday, Dec. 31, The TMTG Group unveiled a new crypto token. They also announced that each shareholder will get one token for each share held. The announcement comes amid the crypto-friendly regulations introduced by the Trump administration in 2025.

For the distribution of its new cryptocurrency token, Trump Media will partner with crypto exchange Crypto.com. As per the initial confirmation, the asset will operate on the Cronos network.

In a statement, Trump Media Chief Executive Devin Nunes described the initiative as a “first-of-its-kind token distribution.” He further added that the mechanism will reward shareholders and promote fair and transparent markets.

Nunes is a former U.S. Representative from California and also serves as chair of the White House Intelligence Advisory Board. The company said shareholders will receive the tokens in the near future. It also indicated that token holders could be eligible for additional benefits, including potential discounts on Trump Media products and other rewards tied to the company’s ecosystem.

Quick Crypto Push Can Gather Criticism

Founded in 2021, Trump Media has expanded its move to include the cryptocurrency sector, along with a focus on AI and other financial services. Despite this diversification, the company’s shares have fallen more than 60% so far this year.

Since his return to the White House in early 2025 for the second term, President Donald Trump has supported a crypto-friendly stance. This has helped several crypto trading platforms as well as other related segments of the crypto industry.

However, top crypto firms like Coinbase have been pushing ahead for greater regulatory clarity. More than 65 cryptocurrency organizations have jointly urged Donald Trump to use executive authority to accelerate regulatory clarity for digital assets, as reported by CNF.

In a letter submitted to the White House, the group called for fast action through federal agencies rather than waiting for Congress to pass the legislation. Some of the major players supporting this move include Coinbase, Uniswap Labs, the Blockchain Association, and the Solana Foundation.

Last month, in November, Democrats on the House Judiciary Committee alleged that President Donald Trump is misusing his powers for personal financial gain. The report showed that the Trump family has accumulated crypto assets worth $11.6 billion. It further claims that in the first half of 2025 alone, the family generated more than $800 million in revenue from the sale of crypto tokens.