The intersection of psychology and technology has never been more critical for the global workforce. PsychTests AIM Inc., a Canada-based pioneer in psychometric assessments, has been named the Winner in the Behavioural Diagnostics Leader category at the 2025 Go Global Awards.
Held at One Great George Street in Westminster, London, the awards celebrated organizations driving innovation and international trade. We sat down with Dr. Ilona Jerabek to discuss how her company is reshaping HR with AI-driven insights, the power of the Oracien™ engine, and what this global recognition means for the future of human capital assessment.
Q: You’ve just been named the Winner in the Behavioural Diagnostics Leader category at the 2025 Go Global Awards in London. Considering the competitive international field, what does this specific recognition from the International Trade Council mean for your team?
Dr. Ilona Jerabek:
It’s a tremendous honor—and a validation of nearly 30 years spent mapping the human mind: deep research into the patterns that contribute to success, and those that quietly hold people back. What makes this award especially meaningful is that it recognizes the real-world impact of behavioral science. It’s not about smart algorithms or flashy dashboards—it’s about helping leaders see clearly, grow intentionally, and act effectively in alignment with both their vision and their team dynamics. Our team has always been more interested in insight than flash. This recognition tells us that clarity and substance still matter.
Q: PsychTests has been integrating artificial intelligence into assessments since the 1990s—long before it was an industry buzzword. Can you explain how your proprietary engines, ARCH Profile and Oracien™, differentiate your approach to adaptive testing compared to standard tools?
Dr. Ilona Jerabek:
Indeed, we’ve been using AI algorithms like pattern recognition and automated learning systems since the mid-90s—long before AI became trendy. These are foundational to our tests and the ARCH Profile platform, which has delivered millions of assessments globally.
Recent advances in large language models, however, have taken our AI capabilities to a whole new level. Oracien™ isn’t just AI slapped onto pop psychology. It’s a purpose-built assessment engine—developed by psychologists and data scientists, not marketers. It drives intelligent item selection, adaptive scoring, and dynamic feedback that adjusts in real-time to each individual’s psychological profile.
We’ve embedded Oracien with insights from nearly 200 validated assessments across every major psychological domain. The result? A system that mirrors human reasoning with striking accuracy.
What truly sets ARCH Profile and Oracien™ apart is nuance—their ability to capture the richness and complexity of human behavior without flattening people into simplistic labels. And behind that nuance is precision, powered by one of the largest psychological knowledge bases in the world.
Q: One of your flagship solutions, the 360° Leadership MRI™, provides a “comprehensive X-ray” of leadership behavior. How are organizations currently using these deep-dive diagnostics to solve retention and succession challenges in a complex global market?
Dr. Ilona Jerabek:
Leaders don’t derail because they lack talent—they derail because of blind spots. The 360° Leadership MRI™ gives organizations—and the leaders themselves—a full-spectrum view of how their behavior is actually experienced by peers, teams, managers, clients, or other stakeholders. That’s where the real power lies: in revealing the gap between intention and impact. Companies use the MRI to build targeted development plans, reduce friction, develop experts into leaders, and identify high-potential talent early. It’s especially useful for succession planning and culture alignment. You don’t want guesswork when choosing your next CEO or restructuring a team—you want behavioral clarity.
Most often, companies come to us to invest in rising stars. But sometimes, they send us the “troublemakers”—key players who create friction or are difficult to manage. The 360 is a powerful mirror. It opens their eyes and often ignites a desire to change how they communicate and lead.
Q: Your assessments are now used in over 75 countries and adapted into multiple languages. How do you ensure that tools like ARCHProfile™ remain culturally relevant and effective for diverse, multinational teams?
Dr. Ilona Jerabek:
Cultural adaptation isn’t just about translating words—it’s about translating meaning. When we localize a test, we adjust for values, norms, idioms, and even response patterns. We also work with in-market experts to calibrate cultural benchmarks. Our platform is designed to support this level of nuance, because leadership doesn’t look the same in Tokyo, Toronto, or Tunis.
Yet what’s universal is the need for self-awareness, magnetic leadership presence, emotional intelligence, and the ability to communicate in a way that truly lands with your audience. That’s what our tools are built to support—globally and contextually.
Q: With this global accolade now secured, what is the next frontier for PsychTests AIM Inc. as you continue to combine rigorous psychological science with advanced HR technology?
Dr. Ilona Jerabek:
We’re doubling down on personalization and scalability. Oracien™ is being expanded to deliver real-time coaching prompts, adapting assessments not just by response—but by role, industry, and culture. We’re investing in team and organizational-level leadership analytics, so companies can spot patterns across systems—not just individuals.
Beyond diagnostics, we’re scaling our coaching programs, keynotes, and group workshops—because insight without action is wasted. We’re here to create ripple effects through the leaders we serve: boosting their power to influence, to get buy-in, to empower others, and to spark creativity and innovation.
When leaders show up better, their teams perform better—driven by deeper engagement, less friction, and more joy. The ROI? Often 600% or more. But the real win is cultural transformation—measured not just in metrics, but in the quality of relationships, the tone of daily interactions, and the well-being of the people at the center of it all.
To learn more about their scientifically validated assessments and the ARCHProfile platform, visit https://archprofile.com/corporate/.
