Qualcomm (NASDAQ: QCOM) saw a notable uptick in its stock this week, driven by renewed investor optimism around its strategic partnership with Volkswagen. The companies recently signed a letter of intent for a long-term supply deal set to begin in 2027, positioning Qualcomm as a central supplier of high-performance systems-on-chips (SoCs) for Volkswagen’s next generation of software-defined vehicles (SDVs).
The deal will see Qualcomm providing chips for infotainment, connectivity, and automated driving features, all powered by its Snapdragon Digital Chassis.
QUALCOMM Incorporated, QCOM
While the partnership is years away from full implementation, market sentiment reflected confidence that Qualcomm’s automotive segment could become a significant growth driver, partially offsetting lingering concerns about its smartphone business.
Beyond automotive, Qualcomm is aggressively expanding its presence in the PC market. At CES 2026, the company unveiled the Snapdragon X2 Plus platform for AI-ready Windows 11 laptops, branded under Microsoft’s “Copilot+” initiative. These devices are designed to handle advanced AI workloads locally, reducing reliance on cloud computing.
Featuring Qualcomm’s third-generation Oryon CPU and an 80 TOPS NPU, the new platform targets creators and professionals who require high-performance computing on the go. Early availability is expected in the first half of 2026. Analysts note that this diversification positions Qualcomm to capitalize on AI-driven demand trends, which have been fueling semiconductor gains across the industry.
Despite the surge, some analysts urge caution. Mizuho’s Vijay Rakesh recently downgraded Qualcomm from Outperform to Neutral, citing potential headwinds from handset chip exposure and a slowdown in Apple-related revenue.
Apple’s increasing move to produce internal components, including modems, could impact roughly $3 billion of Qualcomm’s $8.8 billion Apple-related revenue for fiscal 2025.
Additionally, forecasts suggest Apple smartphone sales may dip 8% in 2026, posing further pressure on Qualcomm’s core business. Market participants are watching whether these factors could limit the upside of QCOM stock in the short term, particularly in the lead-up to the company’s February 4 fiscal first-quarter earnings report.
With the U.S. stock market closing for Martin Luther King Jr. Day, trading volumes are expected to be lighter, adding potential volatility in the final session of the week. Investors are closely monitoring whether Qualcomm’s stock can maintain its momentum, given broader semiconductor sector fluctuations.
The February earnings call will be crucial for validating investor confidence, with attention on handset exposure, Apple-related revenue, and the performance of new automotive and PC initiatives. Early signs of strength in these segments could reinforce Qualcomm’s recent gains and signal sustainable growth beyond smartphones.
Qualcomm’s recent stock surge underscores investor enthusiasm around its diversified growth strategy, particularly in automotive and AI-ready PCs.
While short-term risks remain from Apple-related revenue and sector-wide volatility, long-term prospects tied to Volkswagen and AI innovations offer a compelling narrative for market watchers.
The upcoming earnings call on February 4 is set to provide the next major catalyst for QCOM stock, potentially determining whether the chipmaker’s rally can continue into the new year.
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